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WoW Archivist: WoW's craziest TV ads
WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? Nefarian swallows a truck. Two women duke it out in a supermarket. A trio of singers shouts, "No means no!" Mr. T introduces a new race and Chuck Norris roundhouse-kicks a kodo. Those responsible for advertising World of Warcraft have hit on some crazy ideas. This week, Blizzard debuted its first TV ads for Mists of Pandaria. As I'm writing this, I've just watched them air live on Monday Night Football. That's a big-time slot for a commercial here in the States and runs a cool $325,000 per nationally televised spot. The ads feature clips from the official trailer. If only the Bengals had put up as much of a fight as that panda. But not all of WoW's commercials through the years have been quite so ... straightforward. Let's take a look!
Mountain Dew Warbot pet and War Fuel now available for purchase in-game
If you're looking to shore up your collection of pets in preparation for the battle pet system coming in Mists of Pandaria, we've got good news for you. Toy vendors around the world are now selling the Warbot Ignition Key, as well as Blue and Red War Fuel for the robot. While there was a schematic datamined for the Warbot, it appears that it was decided to just make this an item found on any of the assorted toy vendors around Azeroth. The Warbot and its assorted fuels were originally part of a U.S.-only Mountain Dew Game Fuel promotion back in 2009. For those wondering what the heck the fuel is for, you can load your robot up with either Horde red or Alliance blue fuel, and Warbots that have opposing colors of fuel will battle each other when in proximity. It was a fun promotion, but the lack of availability for anyone not in the United States was a bummer, so it's nice to see the Warbot available to all at last. To purchase your Warbot, just head to any toy vendor. The Warbot costs 500g, but it is affected by reputation; exalted reputation cuts the price down to a slightly more affordable 350g. As for the War Fuels, you can pick whichever color you like, regardless of what faction you happen to be on. Happy battling!
World of Warcraft Game Fuel commercial hits the airwaves
People have only been able to get their hands on the WoW themed Mountain Dew Game Fuel within the last couple of weeks (and is only officially supposed to be in stores today), despite the months of hype being thrown behind the product. Throwing more gasoline on the hype-fire comes the new Game Fuel commercial, which you can watch above. Watch it a few times, actually. You may need it to fully comprehend what you've just watched.It's terrible. Nobody who actually plays WoW will find this commercial anything but corny. It's definitely not aimed at us. Or if it is, the people who made it probably... you know, shouldn't have been the ones to make it. And does it frighten anybody else that even though they used two females as the soda-swilling gamers, one of them turned into a dude? I mean, play whatever avatars you want in-game, but there's something disturbing about a pretty young lady hulking out and turning into a bulging green monstrosity. And I'm not talking She-Hulk. I'm talking a throbbing mass of masculine muscle. Augh. I'm not sure I want to let my girlfriend drink this stuff anymore.
Breakfast Topic: Do you buy just because of the WoW brand?
So Mountain Dew is pushing Game Fuel, the site has been live for a couple of weeks and now Battle Bots have gone live for all you lucky people in the US who asked for one. Now I love the WoW brand as much as anyone but that doesn't mean I want to quaff strange liquids in the hope of winning prizes. It makes me wonder, does seeing that shiny WoW logo on a bottle, a mouse mat or some other item of merchandise make you more likely to buy it? Do you think that the WoW logo brings with it some kind of quality mark that sets such an item out as being worthy of your purchase? Drop your thoughts into the comments box below.
Breakfast Topic: What do you think of region-specific pets?
European gamers are not happy bunnies. Blizzard implemented rolling restarts to remove whatever bug had allowed gamers to get themselves a Battle Bot pet. Yes, they stood before European WoW players and said: 'No you shall not have a Bot' leaving them feeling unloved and bereft. It does kind of make sense though given Mountain Dew is almost unheard of in Europe.This is that first time that I can recall when Blizzard have made a non-combat pet region-exclusive. However with the promise of a Jade Green Panda (most likely a gift to compensate all the millions of Chinese players who have been without WoW for weeks during the transition from The9 to NetEase) I don't think it will be the last. So, dear readers, what do you feel about region-specific pets? Do you think they're a great idea to reward gamers in a specific region? Not got a Battle Bot and a feeling a little neglected? Do you think Blizzard should just give every players the ability to get a pet rather than make it region/account specific?
Mountain Dew pets not for EU gamers
This was going to be a post about how EU gamers can still attain the Mountain Dew Battle-Bot pets even though the warning above says they're for US folks only, but never mind -- Blizzard's server alert says they are putting out a hotfix on the EU realms to remove any and all pets that made it through their guard. Some people could get the pets just by clicking through, and some people couldn't, but Blizzard says no -- the Mountain Dew promotion is apparently for US folks only, and anyone who has one on the EU realms won't for long. Players are understandably frustrated, though some of them are happy that if they can't have one, no one can. MVPs on the forums are saying that the pet is also available in Canada, even if the soda promotion isn't, but that may change as well.Pretty poor show. Sure, Mountain Dew's rules say US-only, but they definitely should have realized that there were plenty of EU players who would want in on the promotion. We doubt this is over -- it would certainly be a mark on their campaign that would engender a lot of ill will, and Blizzard will likely try to find some way to get the in-game pet up and running on the EU realms.
Mountain Dew Battle Bots now live
Mountain Dew Game Fuel, WoW-themed flavors of the popular beverage in red and blue (for the Horde and Alliance, respectively), is out in the wild, and at least one of our writers is already a big fan. To show how much they love you (or rather, to try to get you to buy their soda), Mountain Dew will give you a free in-game Battle Bot pet, just for clicking a button on their web site! The button is towards the lower-right, and it'll redirect you to log in to your Battle.net account. Don't worry, it's safe - you can tell by the Battle.net URL. He's a cute little guy. You can see a few screenshots I took in the gallery below. Apparently you get in-game fuel for your pet, again in red or blue, and when you fuel them up, they will fight opposite colors. If you give your pet blue fuel and the guy next to you gives it red, expect some robot-on-robot fighting action. I'm not sure if you have to get the appropriate fuel for your faction, since it seems you can only get one in-game item per day, and I already got my battle bot. I'll try it tomorrow and see how it goes. Edit: It looks like we've killed the Mountain Dew website. Keep trying though, it's bound to come back up sometime... Edit 2: The pet is mailed to all of your characters, so you don't have to decide which one gets it. %Gallery-65571%
The Queue: I can't help it if it's true
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.Just gonna let this one speak for itself. Oh, and if you want to know what today's obligatory Reading-The-Queue-Music is, it's of Montreal.lgnorman420 asked... "So I've been wondering as my guild has been running through Ulduar about the various machine names one might encounter throughout the game. Mimiron's creation, the V0-L7R-0N combat system or the XT-002 Deconstructor are two examples. Also the mechanical chicken quests back from mid-40s to 50s leveling also come to mind. Do these number/letter codes have any significance or are they just random sequences to give them a machine sounding kind of name?" I don't think there's any naming scheme across the board for robotic things in WoW. How they got their names differs from one to the next. For example, V0-L7R-0N is just a Voltron joke. I don't think XT-002 has any significance except that maybe (maybe) the 2 signifies that he's the second creation of Mimiron that you fight in Ulduar. The second line of defense or what have you. Someone smarter than I am should figure out what XT stands for. The robochickens are named after the zone you find them in.
Mountain Dew Game Fuel site launches for reals
Update: This promotion seems to be US only. Sorry, rest of the world. Hopefully you guys will get something like this soon as well. China had a Coke promo, so maybe the EU/Oceania will get a turn sooner or later.The Mountain Dew Game Fuel site is officially live, and we're all free to earn lots and lots of tokens. You'll need to register first, so be prepared to hand over a fair amount of personal information. They want the usual things, like your name and birthdate and home address. If I had to guess, I would say they need all of that for contest reasons. You always need to ask those things so you don't run into any regional legal issues.Now, tokens. How do you get tokens? There's a full list of ways to earn them on the official site (that you need to be logged in to see,) but I can tell you this: Almost all of them involve clicking on some random links scattered around the internet. Watching videos on their site, clicking banners on Facebook, going to their Twitter page, all of that sort of thing. Time to start setting up a Mountain Dew bookmarks folder, folks.There's also an FAQ that confirms one of our suspicions: Yes, a WoW vanity pet is one of the potential prizes you can win. It doesn't state what it is, but we can all safely assume it's the battlebots we posted about previously. Among the potential prizes is a trip to BlizzCon as well, so if you can't afford the trip yourself, you ought to start hoarding tokens.
Mountain Dew Game Fuel website revealed, counting down
We announced Mountain Dew Game Fuel quite awhile ago now, but it wasn't until recently that we've seen the official Game Fuel website. As you can see in the picture above, when you visit the site you're greeted with a countdown. The countdown says you can 'start earning tokens' when the countdown hits 0, which I assume means we'll be able to get our grubby nerd hands on the soda itself in just under 9 days. Unless they have some odd, magical way of gaining tokens beyond buying and drinking Game Fuel.Players with any interest in PC gaming or WoW swag at all will be pretty impressed with who they have on board for the prizes they'll supposedly be giving away every 15 minutes. J!NX handles most of the official WoW clothing, and Alienware... well, I've never actually used an Alienware product, but at least their stuff looks cool. That's a good thing, right?So far there's no evidence of those battle bots we saw being attached to the Game Fuel at all on that website, but there's that whole convoluted saying that's become so cliche over the years. The absence of evidence isn't evidence of absence. We don't see it yet, but we may yet see it.[Thanks, Jeztur!]
Mountain Dew forms an Alliance with World of WarCraft
Do you miss Mountain Dew Game Fuel? Or are you a WoW player jealous of the attention Pepsico lavished upon Halo players? Perhaps you plan to be really thirsty at some unspecified point in the near future. If any of these conditions describe you, you'll be very happy about this news! This summer, Mountain Dew (which we refuse to call "MTN DEW") is launching two limited-edition World of WarCraft Game Fuel beverages: "Wild Fruit" flavored Alliance Blue, and "Citrus Cherry" flavored Horde Red, which, WoW Insider notes, is the original Halo 3 Game Fuel! The exact release date has yet to be revealed -- we'll have to distract ourselves with regular Mountain Dew, and the thrilling, extreme-sports-filled lifestyle that comes naturally to Dew drinkers, until then.[Via WoW Insider]
World of Warcraft Mountain Dew coming soon
Ladies and gentlemen, I am honored to bring you the single greatest news WoW Insider has ever covered in the history of Warcraft. Behold! World of Warcraft Mountain Dew!Okay, okay, so it's not that amazing, but it's still pretty awesome. Soda (pop, whatever) is one of my few vices, and I have this strange fascination with trying out all of the new and exciting flavors that soda companies put out over the summer months. Do you remember 7Upside Down that 7UP tried a few years ago? dnL? No? I do. It was delicious. This? World of Warcraft Game Fuel? It, too, will be delicious, just like the Halo Game Fuel that came before it.Release dates or availability hasn't been shared yet, the official World of Warcraft website states they'll announce that sort of thing at a later date, but they do have the flavors listed! There will be two of them, one for the Horde and one for the Alliance. The Horde's Game Fuel will come in Citrus Cherry, and the Alliance's Fuel will be Wild Fruit flavored. The Horde's version sounds a little too Code Red to me, so I think I'll give the Wild Fruit a whirl first.Truly, we live in a great age.Edit: I am a fool. A foolish fool. The foolishest! I just looked it up, and the Citrus Cherry flavor isn't Code Red at all. It's the same flavor as the Halo Game Fuel. For the Horde!
