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MoviePass Films signs Bruce Willis for three-movie deal
Despite the ongoing financial troubles plaguing the company and fraud investigations abound, the production arm of MoviePass has signed up Bruce Willis for a three-film run, according to Deadline. The first film of the agreement is called Trauma Center and will start shooting February 2019 in Miami.
MoviePass parent company gets into the film production business
Helios and Matheson Analytics, the parent company of movie ticket subscription service MoviePass, is trying to vertically integrate its business with a new acquisition. It has an "exclusive option" to acquire the library and production slate of Emmett Furla Oasis Films (EFO Films), and the two are launching a new nameplate called MoviePass Films. Despite MoviePass' precarious financial situation (it loses money once subscribers pick up a single ticket in cities like New York and LA) it has expressed interest in making movies to own both sides of the pipeline, with a belief that its service will help pump up marketing.
