Nab2007
Latest
Cell gets an audience with the video market
It seems our lovely Cell processor is getting a chance to shine in yet another commercial product -- this time, the Cell was given the opportunity for a demonstration at NAB2007 in Las Vegas from the 16th-19th of April. The little processor that could is trying to crack its way into the video processing market this time (in addition to medical imaging, ray tracing, folding@home, etc).With its assistance, video... ah... developers? are trying to support implementation and advanced performance capabilities for video codecs like MPEG-4. There'll be brochures or whatever explaining how awesome the Cell would be in the broadcast market, so if anyone's in town for the show, try to nab one and let us know what it says. What sort of advantages do you think the Cell could offer the video market or the broadcast industry as a whole?
Apple NAB lineup and Special Event
Macworld reports that Apple will hold a Special Event on Sunday the 15th of April during the upcoming National Association of Broadcasters trade show. There are no details as yet as to what will be announced, but one guesses the event will have to do with Apple's suite of post-production video tools. In addition, over at BDMetrics, where you can often find corporate listings for major trade shows, there seems to be an early lineup for what will be displayed at Apple's booth.
Harris is showing off 1080p broadcast TV equipment at NAB2007
Is broadcast 1080p content really in our near future? Probably not, but that's not stopping Harris from showing off its broadcast solutions with support for 3Gb/s bandwidth (enough for current 720p, 1080i and of course "full" HD 1080p resolutions) at NAB2007 . The idea is that stations looking to upgrade their equipment can future-proof themselves by purchasing compatible equipment. It still remains to be seen if 1080p will make sense for broadcast TV but if we can get content from more than just Blu-ray and HD DVD players (or PCs) we'll definitely take it.
What about NAB2007?
Like every year, the National Association of Broadcasters show will take place in April in Las Vegas. It's the time you generally expect the name brands like Apple and Adobe to announce updates to their pro product line, like Final Cut and After Effects. With the introduction of the very consumer-level AppleTV and the new consumer-friendly Paramount catalog iTunes movies at Macworld, I got to thinking and speculating about what NAB2007 might bring. With Apple's recent acquisition of Proximity, perhaps we'll be seeing more emphasis on media catalog management. The current Final Cut Studio suite of tools does great content production. But how about more emphasis about content deployment and distribution? With the success of YouTube will we see more tools geared to web delivery? And isn't it just about time for Final Cut 6? And, yes, I'd really love to see a pro-level version of AppleTV, too. What are your thoughts TUAW readers? What should we be looking forward to at NAB2007?
