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Netflix is taking a wait-and-see approach to virtual reality
Netflix was one of the first video-streaming services to adopt VR in 2015, when it introduced a 360-degree app that let users step into a virtual room to watch movies or TV shows on a Gear VR. Then, a year later, it launched a version of that application for Google's Daydream headset, but the company has been relatively quiet in the VR space ever since. The reason for that, simply put, is that Netflix doesn't see the technology as a priority -- at least not right now. Speaking at a media event inside the company's Hollywood headquarters, Chief Production Officer Greg Peters said that Netflix is only focused on seeing how VR systems evolve at the moment.
How Netflix works in virtual reality, and why it's not HD
It's true, the Netflix VR app is ready for your compatible* Samsung phone and Gear VR headset (if you don't see it, try uninstalling and reinstalling the Oculus app), and has a virtual living room for you to chill in. Oculus CTO John Carmack worked with Netflix on the app, and in a post to the tech blog explained how it all comes together. Besides the technical details of how the app creates a screen inside a virtual environment, and includes controls for use while browsing or viewing, Carmack also explained one more thing: the streaming video in VR is limited to standard definition (720x480). According to Carmack, because the area you're actually looking at is only composed of so many pixels, 720p is the highest res video you should consider for VR right now. The reason he can't hit that mark? Content protection, aka DRM.