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Amazon may have to drop next-day delivery claim in UK
Amazon's failure to deliver hundreds of people's parcels in the UK on time last year might have huge repercussions on the way it does its business in the region. According to The Times, UK's Advertising Standards Authority (ASA) plans to announce next week that the company's Prime delivery claims are misleading. The ad industry regulator will reportedly order the platform to scrub the service's "unlimited one-day delivery" promises from its website and other advertising materials. Going forward, it has to clarify which Prime items are available for next-day delivery and which aren't.
