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Nike uses AR to help you find the right fit for your sneakers
Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you. And you can do it all in augmented reality, using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.
App review: Nike+ GPS
Nike's dalliances with technology should be familiar to our readers by now, with the crowning jewel of course being the Nike+ run-tracking software that pairs a shoe-mounted sensor with your iPhone or iPod. Well, it was. The gargantuan sportswear company is moving with the times and throwing the hardware away with the introduction of its all-new Nike+ GPS application. No longer restricting our running shoe choice is groovy, but the app itself has the even loftier aim of simultaneously acting as your fitness guru, motivator and record keeper. And all it asks in return is access to the accelerometer and GPS modules inside your iOS 4-equipped iPhone or iPod touch (the latter's lack of GPS means it loses out on route mapping, but all other features are retained). So, let's see how this baby runs, shall we?%Gallery-101563%
