nike fit
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Nike uses AR to help you find the right fit for your sneakers
Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you. And you can do it all in augmented reality, using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.
