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FCC tells advertisers to CALM down, lowers the volume on commercial breaks
Pretty soon, you won't have to scramble to lower the volume during noisy commercial breaks -- that's if you even watch live TV. After making its way through Capitol Hill, the Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel even-keeled -- has just been adopted in a ruling by the FCC. Starting next December, ads and promos will have to remain in-step with the audio levels of scheduled programming. While the affected parties have a full year to get their acts together, the main burden of enforcement lies with broadcasters and MVPDs like Comcast and Verizon FiOS. So, come next holiday season, you'll be able to tune in and tune out without being blown away.
CALM Act approved by Congress, should make TV commercials slightly less obnoxious
We did say it'd take an Act of Congress to lower the volume on televisual commercials and, shockingly enough, that's exactly what we've got now. The House of Representatives has given its nod of approval to the Commercial Advertisement Loudness Mitigation (CALM) Act, which, having already cleared the Senate, is now on its way to President Obama's desk for final validation. Once signed into effect, the new legislation will require that all advertisers modulate their volume down so it's no higher than that of the program you're watching, and it'll be the FCC's duty to ensure that they all adhere to the new rule. A year's leniency will be allowed for all those who struggle with figuring out how to turn it down from 11, but after that we should all be able to watch the dying medium that is live television without dreading the commercial breaks.
Console showdown: which produces the most noise?
As with some other recent reports concerning the trio of new consoles, we're not asserting that this decibel test is entirely accurate, as the methodology was far from scientific, but the results were interesting -- and a bit unexpected -- to say the least. While users have long since complained that the Xbox 360 kicked out an unusual amount of fan noise courtesy of the overheating problems it's been plagued with, one lucky owner of all three consoles found that Microsoft's unit actually wasn't the biggest racket-maker in the bunch, all things considered. By utilizing a standard handheld decibel meter, he measured the ambient sound output of the Wii, PS3, and Xbox 360 just after start-up, playing games sans an optical disc, and during disc playback to judge which console is noisiest overall. While results were noticeably mixed, it was concluded that the Xbox 360, on average, was actually the quietest of the bunch, and while the PS3 remained fairly calm initially, an extended period of play threw its fans (and consequently, the noise factor) into overdrive. Interestingly, Nintendo's Wii kept nearly silent during bootup, but after playing a few rounds of Wii Sports, it actually became the loudest of the three, clocking in at 70dB, or nearly 8dB higher than the nearest competitor. Granted, most folks won't notice the background whir when the 5.1s are thumpin' and folks are getting rowdy on the last lap of Excite Truck, but c'mon, this is the stuff we geeks are made to scrutinize, so be sure and hit the read link to make of it all what you will.[Thanks, Alex]
