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The Nokia 8110 4G is smarter than your average dumb phone
HMD Global did something special at last year's Mobile World Congress, stealing the show with... a feature phone. By making ingenious use of the Nokia name, having snapped that up the previous year, it 'relaunched' the Nokia 3310. The internet swelled with a nostalgia-driven fervor as HMD put on a masterclass in brand awareness. As expected, the company returned to the mobile show this year with another retro handset in tow, and for some reason waited six months to put it on sale. But the Nokia 8110 4G, aka the "banana phone," is now here, and it's not just another marketing exercise. Thanks to a jump in software, it's not your typical feature phone. But it's not quite a smartphone, either. Instead, it's something in between.
Here's what you missed at MWC 2018
This year's Mobile World Congress has been strangely quiet. Despite Samsung's return to the event to launch its latest flagship phones and Google unveiling new Android Go devices, the convention has been almost uneventful. In fact, the most interesting thing to have happened this show has been snow falling in Barcelona, with temperatures dipping close to 38 degrees Fahrenheit (almost 0 degrees Celsius). Although Nokia's parent company tried to drum up interest by reviving an old favorite like it did before, people just didn't care as much the second time around.
Watch Nokia's MWC 2018 event in under 10 minutes
It's good times for Nokia. Or rather HMD Global, the Finnish company that now owns the beloved Nokia brand. After a successful holiday season the phone maker has marched into Mobile World Congress with a bevy of new devices in tow. The Nokia 8 Sirocco is a stylish-looking Android flagship, while the Nokia 8110 Reloaded is a throwback to the classic 90s slider. For the average consumer there's also the entry-level Nokia 1, mid-range Nokia 6 and 6-inch Nokia 7 Plus. For a full rundown of the company's announcements, check out our 10-minute press conference supercut.
The Nokia 8110 Reloaded is HMD's latest retro feature phone
Many companies descend on the annual Mobile World Congress event to plug their first smartphone launches of the year. It's an established routine, but HMD Global undeniably stole the show in 2017 with, of all things, a new feature phone. Flexing its newly-acquired license to the Nokia brand, HMD put on a marketing masterclass by announcing a re-release of the iconic Nokia 3310. This year, it's attempting a similar trick, preying on '90s nostalgia with the new Nokia 8110 Reloaded.
