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Switched On: Enter the lay tricks
Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment: The scene: A hotel room on a rainy night. Pentius and Duo face each other near large, comfortable red chairs that look like leftover props from Pee Wee's Playhouse, yet no one is filming a Radio Shack commercial. "Pentius! It's an honor to meet you!" "Please, have a seat, Duo. The honor is mine. I imagine that right now you're feeling a bit like a noob in the middle of a large computer store. You're here because you feel something that's eating at you that you can't explain. Do you know what I'm talking about?" "What is..." (squinting at the badge on Pentius's computer) "V eleven v?" "It's pronounced 'vive." Do you want to know what it is?" "Actually, there's this E! True Hollywood Story about "Who's The Boss" that I -""VIIV is the hype that surrounds the industry. You can see it in every computer magazine, in Intel's booth at CES, in keynotes from Microsoft. Soon it will be in your living room, your bedroom, anywhere you have an Intel-based desktop. Duo!" "Yes?""Were you listening to me or staring at that big pile of co-op funds from Intel?""I was, uh... OK, so this vi'iv thing? What is it again?"
