pax-east-2012
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PAX East 2011 attendance 69,500; officially becomes biggest PAX
PAX East organizers have told Joystiq that the show's attendance at the Boston Convention and Exhibition Center was 69,500, making it the biggest PAX convention yet. Last year's inaugural PAX East show welcomed 52,290 revelers to the smaller Hynes Convention Center. Penny Arcade business honcho, Robert Khoo, told Big Download: "The venue we have this year is massive - it's legitimately 2-3x larger than last year's venue, so the amount of breathing room was fantastic. I didn't hear a single complaint about overcrowding. I never thought I would see the day." PAX East 2012 is scheduled for April 6-8. Start booking those hotel rooms now ... we'd be surprised if it wasn't another sold-out show.
Guild Wars 2 unleashes a new demo for PAX East!
ArenaNet is always reaching beyond the players' expectations. The demo at PAX Prime received incredible reviews from most people who played it. It even turned the heads of a certain reporter who was there for another game entirely. Unfortunately, Community Manager Martin Kerstein said in a recent entry on the ArenaNet blog that the most exciting thing ANet has planned for the upcoming PAX East is the presence of Game Designer Colin Johanson. The smart-alec Kerstein followed that up with, "Oh, and in addition to Colin, we will have a brand-new Guild Wars 2 demo for you, with loads of new content." He did not elaborate on the specifics but promised to reveal that at a later date. In addition, Lead Graphics Programmer Jim Scott has created an iPad application called Sketch Club, and ArenaNet would like to see what its fans can produce with the creative tool. This month, the team is throwing a Guild Wars 2 armor competition. Use a Guild Wars 2 character model as a start, then create the best armor you can think of with Sketch Club. For all the information on everything ArenaNet is doing at PAX, jump to the announcement, or if you're interested in joining the GW2 Armor Compo check out the contest rules.
PAX East returns to Boston in 2011 and 2012, in bigger venue
It appears the East Coast has an annual gaming mega-convention to call its own, as the Penny Arcade Expo East officially locks into Boston for two years. The wildly successful inaugural year had an estimated 60,000 attendees (twice the number originally planned for), which has led organizers to move the show from the Hynes Convention Center to the much larger Boston Convention & Exhibition Center for 2011 and 2012. Although the extra space will be welcomed by publishers and attendees, the other convention center is inconveniently located (especially by Boston standards) down by the harbor. While the Hynes, which is located downtown by Copley, may have been a little cramped, it's surrounded by shops and restaurants for meetups. Penny Arcade's Mike Krahulik told Joystiq, "We had assumed we would be in [the Hynes] for what? Three years, I think? That was our initial idea. And already this will be our only year here. We have to move it next year." It'll be interesting to see how publishers treat PAX East in 2011. With no other major show in the first half of the year except for the Game Developers Conference, which attendees have complained for years has lost its way by having a larger media presence, PAX East could be the new place to make announcements. Especially if this year-round major game release calendar we've seen in 2010 becomes permanent. Penny Arcade's Jerry Holkins spoke about PAX East's place in the industry and the recent occurrence of major releases outside the fourth quarter saying, "I think the problem is [publishers] never had a place to promote those releases, and if they're given a place to promote those releases – this is what [Penny Arcade's business guru] Robert [Khoo] has heard when he talks to the people he talks to to get the show going – they need a place that can attract you and can attract the people who play games ... enthusiasts in general, not industry observers." %Gallery-89141%
