perma-cookie
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AT&T: We're not tracking subscribers using permanent cookies anymore (updated)
In late October, researchers discovered that AT&T and Verizon attach tracking numbers to the web traffic coming from their customers' phones, in order to keep an eye on their online habits. Now, Ma Bell says it's stopped doing so -- the company claims it has only experimented using those irremovable trackers (or perma-cookies, as the media calls them) for a pilot program, but now its tests are done. Each of these unique trackers is composed of a string of letters and numbers that can follow a user across the internet. Websites and carriers can then make a compilation of those activities to sell or give to marketing and advertising companies.
