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Cellular South renamed C Spire Wireless, becomes Puff Daddy of regional carriers
We were expecting something big to come out of Cellular South this coming Monday, but we definitely didn't anticipate the company going all Diddy Dirty Money on us. Letting the cat out of the bag a few days early, the regional carrier is re-branding itself as C Spire. The name is apparently inspired by the company's dedication to customized wireless services, and will become official Monday with a new website: cspire.com. The new service includes an app recommendation program, known as Scout, a rewards program called Percs, "social media integration," and customer service initiatives known as Pulse and Circle. This new name also ushers "personalized plans" with "infinite data," which C Spire's CEO, Hu Meena, points out is actually unlimited, with no nights-and-weekends-style restrictions -- except when it comes to streaming data (which will carry its own unique charges). He went on to say that the new services will come at no charge to existing Cellular South C Spire customers. And the whole shebang looks like it's going to be an opt-in affair.
'Personalized Wireless' launching September 26th (update: it's Cellular South, and it'll be regional)
Does America need another wireless operator? Is the MVNO boneyard really due for another? Are you eager for a carrier that adapts to your needs, and magically delivers "stuff" that matters to you? Have you watched Napoleon Dynamite with your closest friends within the past week? We can't promise that "Personalized Wireless" (or whatever it ends up being called) is destined to answer all of those inquiries, but it'll at least strive to formulate a logical response to one of 'em. A newly-aired teaser clip promises a network of a different color here in the States, and the company's product page (captured above) leads to believe that all will be revealed come September 26th. We're surmising that this has something to do with either Comcast or Clearwire given the token "C" logo at the end, but we'd be happy hear other opinions of the origin down in comments below. Vid's after the break, vaquero. Update: We have it on good authority that the launch here relates to Cellular South's recent buyout of a number of southern cellular shops, with this being the merger of those. There aren't any details yet on what it'll mean for prospective customers in that region, but it seems -- at least for now -- that this won't be a national rollout.
