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  • Loewe taps NXP for LCD TV video processing

    by 
    Steven Kim
    Steven Kim
    07.27.2008

    European outfit Loewe is known for its industrial design chops, but the company is hoping that the Euro-sleek beauty of its 37-inch Spheros and 40-inch Individual LCD TVs will be more than just skin deep. To this end, it has chosen to incorporate NXP's top-of-the-line PNX5100 video processor into select models. The processor promises all manner of video optimization, but emphasizes tech to maximize motion resolution in both native HD and upconverted signals, a problematic performance area for many LCD TVs. Sounds good, but we really wish Loewe would carry some of that sleek, minimalist design to its product naming -- the models that are set to get the NXP brains are the Spheros R37 Full HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual 40 Compose Full HD+ 100 (pictured).