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YouTube takes control of Vevo music video ads
Vevo has struck a deal with YouTube that could significantly change the ads you see played on your favorite artist's music videos, ReCode has reported. Rather than ads for other Vevo videos, as you mostly see now, you're likely to see the same ads that Google puts on videos from its "preferred" channels. That's because YouTube will be able to sell Vevo clips directly to its own advertisers, taking a cut of the revenue and passing the rest on to Vevo.
More music videos now playing on Android YouTube app, more pre-roll commercials, too
Let's get the bad news out of the way first: pre-roll ads are coming to YouTube on Android in a big way. Big G is adding the digital speed bumps to "tens of thousands of YouTube partner videos" starting now, but it's for a sort of good reason: Katy Perry. Well, her and a bunch of other music videos, all appearing in the YouTube 2.0 app on Android, with the initial batch provided by VEVO. Music videos will be identified by a note icon and, while you're watching one, you can get artist info and quickly view other tracks that are available. Right now this is a feature only available on Android but, with Google happily extolling that it drove a 300 percent growth in mobile video viewership in 2010, we're guessing it'll be coming to other platforms soon enough.
