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Get ready for targeted ads on your smart TV
By now, we're all used to targeted ads on social media. And whether you're comfortable with having your interests shared with advertisers or not, it looks like "addressable advertising" is coming to your smart TV too, sooner rather than later. Several top media companies -- including Disney, Comcast, NBCUniversal, CBS and Discovery -- announced they're teaming up with smart TV company Vizio to develop a new standard that might make commercials feel eerily personal.
