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Microsoft to push cool factor with retro-inspired clothing line
It's actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those "I'm proud to be a PC" and completely incomprehensible Gates / Seinfeld spots weren't enough, the Redmond-based outfit is about to roll out its own clothing line (dubbed "Softwear") this month. And no, we're not kidding. Not even a little. Microsoft has purchased the assistance of Crispin Porter & Bogusky in order to ensure the results are actually desirable, and it has also hired rapper Common as a spokesman. We can't definitively say the shirt you see above is as fly as Pharrell's Gizmondo Enzo tee, but we'd rock it. We'd rock it hard.[Via Boy Genius Report]
FairPoint offering free HDTVs for fiber trials in Portsmouth, NH
Call us crazy, but we suspect these 100 free HDTVs (and DVRs) will be snapped up in no time flat... if they aren't all claimed already, that is. FairPoint Communications is hoping to lure a hundred Portsmouth, New Hampshire homes into testing its new fiber-based (IPTV) programming technology as it looks to compete locally with Comcast. The 90-day pilot program is set to start in January and is open to all Portsmouth residents within the FairPoint fiber-optic service area. Depending on how the tests go, many communities could look to FairPoint to provide video services, though the initial trial will include just 45 channels as critics look to judge quality, not quantity. So, what exactly are you waiting for? Get on the horn and get your name on the list!
Buy a Toshiba XV500 HDTV, get a NB100 netbook free (in Australia)
What's up with Australia and its promotions? Last year, the big deal was Toshiba giving away free HD DVD players with an LCD HDTV purchase and Sony tossing in a PS3 with select 1080p BRAVIAs. This year, we've got Panasonic throwing in a Wii with an HDTV and Toshiba handing out netbooks. You heard right -- for Aussies who plunk down for an XV500 series HDTV at 37-, 42- or 46-inches between now and January 15, 2009, they'll also receive an 8.9-inch NB100 (AU$799) netbook free of charge. Of course, that's "while supplies last," so we'd get on this pronto if you're even mildly interested. As for we Americans? We're taking home free movies with pricey Blu-ray decks. Awesome.[Via SmartHouse]
All Things Azeroth wants your audio
Our good friend Medros over at the All Things Azeroth podcast has posted a contest over on the site asking for some Warcraft-related audio content. He's looking for the best bit of audio drama, podcast promo, or simply audio comments that you can come up with, and he'll choose the best one by December 20th. Not only will he play the winners on the show, but the grand prize gets a Papa Hummel's Old Fashioned Pet Biscuit (handmade by Papa Hummel himself, as I always say), and two second prizes will pick up what is surely a spectacular Wrath poster and bookmark.I love hearing great audio production -- would be awesome to see some really good audio drama come out of this. If you've got an idea, get started on it now: Medros is asking for emailed entries no later than December 20th. Can't wait to hear the results.
Denon rewards buyers of its pricey Blu-ray decks with free Batman BDs
It's one thing for Amazon to toss a few free Blu-ray Discs in with the purchase of a PlayStation 3, but we'd expect a little something extra from Denon. After all, when the least expensive Blu-ray deck you make rings up at $749 (MSRP), we'd say a free universal remote or weekend at the lake would be a more appropriate gift. At any rate, Denon and Warner Home Video have linked up to provide buyers of Denon Blu-ray players (the DVD-1800BD, DVD-3800BDCI and DVD-2500BTCI) with a BD copy of The Dark Knight and Batman Begins. The promotion is set to run from November 23rd to January 10, but you've still got to deal with that whole "mail in with the proof of purchase" rigmarole to get your money back. Groan.
Give Good Food to your Mac, now with international cuisine
Last year, the Give Good Food to Your Mac promo offered discounts on apps exclusively from Indie developers in Europe. This year the promo is back, and they've opened the doors to developers from around the world. There are some 60 apps available, and the deal is this: buy 3 apps and get a 20% discount on the total price, buy more apps and the discount increases up to 50% for 5 apps or more. Last year you could get a 70% discount at 10 apps or more, but that doesn't look like it's on the cutting board any more. The application lineup, however, is impressive. All of those Indie apps you were interested in but knew they would be part of a bundle sooner or later ... you'll probably find them here. The lineup includes apps from Aquafadas, Houdah Software, Devon Technologies and many more. Some of my favorite software is included, such as Reinvented Software's Together (recently mentioned) and ShareTool (a recent Friday Favorite). The Hydra Aperture plugin, which we've also covered before, Cheetah 3D, Voice Candy ... it's quite a list. Stop by the Give Good Food to your Mac page and see if there's not something there to whet your appetite. The promo is running now and goes until December 1st.
Foxtel offers up free iQ DVR for 12 months
It's no iQ2, but it's free, and free is hard to complain with. Australians teetering on the fence about buying into pay-TV from Foxtel have a little more incentive thanks to a fresh offer from the company. For folks who sign up, they'll receive a free iQ DVR for a full 12 months, and better still, installation will also be free. We're actually a bit fuzzy on whether this deal is in effect now or starting in 2009, but it can't hurt to call and plead, right?
Studios, CE firms bankroll $25 million Tru Blu ad campaign
The stakes are high for Blu-ray this holiday season. As we've stated before, it's the first such season where it's not competing directly with HD DVD, and coincidentally enough, also the first in which it is competing (at least to a small degree) with HD streaming. To that end, a number of studios and consumer electronics outfits have agreed to fund a $25 million marketing campaign dubbed Tru Blu, which involves airing persuasive commercials on channels that "attract heavily male audiences." With Blu-ray deck prices expected to reach the $150 area come Black Friday, we'd say BD still has a good chance of being successful this winter, but it's going to need every ounce of gusto it can muster.
Verizon promo hints at possible BlackBerry Storm pricing
It's a little absurd that Verizon Wireless still hasn't come out of the woodwork to announce an official price on its BlackBerry Storm, but it seems an approximate sticker has been found in a most unusual place. If you peruse the absolutely enthralling fine print in the carrier's NYC Storm Hunt contest, you'll notice a disclosing line that details the grand prize. 50 individuals will win a BlackBerry Storm 9500 handset and a $50 Verizon Wireless gift card with an approximate retail value of $549. After consulting with our trusty abacus, we're left with a retail Storm price of $499. In other words, the 2-year contract price on this could theoretically be mighty delicious. Care to comment, VZW?[Via Boy Genius Report]
Discovery shakes hands with YouTube on content partnership
We're not sure who is in charge of marketing over at Discovery Communications, but no sooner did the company go public than two fairly substantial promotional deals were announced. Right behind the tie-up with Sony comes this, a content partnership with the worldwide leader in online video. The deal will see the creation of nine dedicated YouTube Channels which feature a "robust collection of clips from Discovery's family of world-class network brands." Leveraging the "global" nature of the source, Discovery is planning to introduce "a series of targeted international Channels showcasing localized and native language content for specific regions around the world." Check out all nine URLs in the read link.
Sony and Discovery team up to push Blu-ray
The holiday push for Blu-ray is officially on. We've got name-brand players dipping below $200, and now we've got two mega-corps teaming up to promote the format this fall. Sony and Discovery Commerce, the consumer products arm of Discovery Communications, have inked a deal which will provide Sony Blu-ray deck buyers with a "gift-with-purchase coupon redeemable for an exclusive high-definition program sampler, Discovery on Blu-ray Disc, which features episodes from Fearless Planet and Sunrise Earth. The fortnight-long promo will launch on October 5th at over 11,000 retailers in the US, though there's no word on if a better, actually desirable promotion will follow after that.
Apple's UK Back to School promo starts, gives away new nanos, touches
Apple has started their Back to School promotion in the UK. It is similar to the Back to School promo that ran in the US, with the exception of people in the UK being able to get one of the new iPods that released at last week's iPod event. This promotion is good on the purchase of any new Mac and iPod nano (or touch). Qualified purchasers are "student[s] at a higher education institution, a teacher or a lecturer." When you purchase your new Mac and an iPod nano, or iPod touch, Apple will give you up to £95 via a rebate check. This deal ends October 31, 2008. You can visit Apple's UK website for more details. Do you plan on purchasing a new Mac in order to get a new iPod nano or touch? Which iPod would you choose? Be sure to take part in our poll! %Poll-19836%Thanks, Dan!
Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm
Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.
The editor-in-chief giveaway: Win Ryan Block's gadgets
You know, when you're the editor-in-chief of a site like Engadget, you tend to accumulate a lot of stuff. Companies send you all kinds of interesting promotional materials, gadgets, swag, etc. It's great. Sometimes, though, you just let it pile up in your living room for years and years, then, when a new editor-in-chief takes over, you send all that stuff to him in about ten huge boxes. Luckily, we've got a way of dealing with this other than just throwing it in storage -- we're giving a ton of it away. That's right, you could be one of the lucky readers to win a massive stash of gear recently jettisoned toward New York by Mr. Ryan Block. Here's what's up for grabs in this round:Ooma VOIP box, Aliph Jawbone, Sansa e260 4GB PMP, Ramos RM550 1GB PMP, Enermax Caesar Aluminum Keyboard, SageTV Hauppauge Media Extender, Wowwee Butterfly, Microsoft Notebook Optical Mouse 3000, Microsoft Lifecam VX-5000, PSP A/V cable, Nikon 1GB flash drive, Trendset USB WiFi card, and more!Interested? Here are the rules: Leave a comment below. Any comment will do, but a description of what percentage you plan to keep versus what you'll have to sell off, or any fond memory of a Ryan Block post is good too. You may only enter this specific giveaway once. If you enter this giveaway more than once you'll be automatically disqualified, etc. (Yes, we have robots that thoroughly check to ensure fairness.) If you enter more than once, only activate one comment. This is pretty self explanatory. Just be careful and you'll be fine. Contest is open to anyone in the 50 States, 18 or older! Sorry, we don't make this rule (we hate excluding anyone), so be mad at our lawyers and contest laws if you have to be mad. Winner will be chosen randomly. That winner will get a massive amount of gadget related goods. Packages represent a brief history of Ryan Block's tenure as editor-in-chief. Approximate value is incalculable (but no more than $600). Entries can be submitted until Friday, August 29th, 11:59PM ET. Good luck! Full rules can be found here.
Elephantine BlackBerry Bold promo kit arrives for Rogers
We understand the need to catch eyes these days, and while Rogers will certainly not be the first nor last to promote a new piece of kit with an obscenely large version of said kit, this one just takes brobdingnagian marketing to a new plateau. The absolutely gigantic Rogers Bold launch kit includes a plethora of Bold flyers, informational pamphlets and all sorts of other goodies that'll be handed out to prospective buyers shortly. The real question is: who gets to take this thing home once the buzz dies down?[Thanks, Michael]
Bell kicks off inexplicable "er" marketing campaign
Last we checked, "er" isn't located anywhere within the word "Bell" or "Bell Mobility." For whatever reason, that didn't stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the "Today Just Got Better" campaign will be plastered just about everywhere in the Great North here shortly, leaving onlookers confused and unconsciously drawn to the name. Is this really where we're at as a society? Creating ads that have no connection to the brand just to garner attention? Sigh.
Hitachi promotional video highlights Tera Era, effects of hallucinogens
We're not too sure how the advertising director that green lit Hitachi's bizarro perpendicular recording video is still on staff, but sure enough, he / she has been cut loose again as evidenced by the latest spot. We knew the outfit was pushing this whole "Dawn of the Tera Era" slogan with the introduction of its Deskstar 7K1000.B, but this is just taking things entirely too far. Fair warning: the video hosted after the jump contains cartoon scenes that could easily be used by D.A.R.E. officials looking to keep kids from trying drugs, but somehow we get the impression its just a plug for having lots of (Hitachi-branded) storage space. Hmmph.[Thanks, Frederick]
UFO crashes in Potters Fields Park as part of Vauxhall promotion
The launch of the next-generation Vectra (or Insignia, as it has become) has been a long time coming, and Vauxhall is making good and sure everyone notices now that its time has arrived. As part of an elaborate marketing scheme, the automaker crashed a UFO in Potters Fields Park in London, and there was even a fence, men in dark glasses that were evidently mute and copious amounts of smoke to set the scene. Just how this relates to a new motorcar? You've got us there.[Via Black-Night-Sky]
Mac Mix Promo gives you deals on Mac apps, starts today
While MacHeist is on their summer break, Mac Mix is hoping to shake things up in the Mac app bundle community. Their website went live early this morning and allows you to mix applications to make your own bundle. You might say, "What's so special about that"? Well, Mac Mix gives you a tiered discount based on how many applications you purchase. There are currently 28 applications to choose from including: Parallels iBank Yep! Photon TextExpander and more ... The pricing is similar to the way the Give Food to your Mac promo worked. The pricing tiers are: 10% off of any one app 30% off any 3 40% off any 5 50% off any 7 60% off any 9 75% off any 12 These deals will be available for 2 more weeks, so if you want to get a great deal on some great software, why not give Mac Mix promo a try. In addition, the 500th buyer will receive a "Super Bundle" that includes all 28 peices of software.Thanks, Vivek!
