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Twitter's 'First View' ads put videos at the top of your feed
For Twitter, a lot can happen in a week. After it was reported to be readying a change that would shift the placement of tweets, the company has pushed forward with a new feature that changes what you'll see in your feed. It's called "First View" and it allows brands to pay more to position a video ad at the top of every timeline.
WSJ: Get ready for more ads in your Twitter feed
Tired of seeing inane Promoted tweets in your Twitter feed? Well, if the social media company has its way, you'll likely see much more than that before the year's over. According to the Wall Street Journal, Twitter plans to debut 15 new types of ad products over the next six months as a bid to gain more advertising dollars and mobile game developers over to its side. The first round of advertising will apparently be an app-install ad unit embedded within Twitter's mobile app, which is similar to what Facebook has done. Users will see the ad in the form of an expandable tweet, or Twitter card. When they tap on the ad, they'll be kicked over to Apple's App Store to purchase the application, and will be reeled back to the Twitter app once the download begins. Word is that companies like Spotify are already on board, though that has not yet been confirmed. Details are scant as to the 14 other kinds of advertising Twitter wants to do, but we'll likely see this first attempt in the next few weeks.
Facebook lets Americans try promoting their posts, won't let you escape saccharine updates
Visiting your Facebook news feed can feel like a chat with parents eager for grandkids -- it's sometimes a flood of engagements, weddings and baby photos. Whether you enjoy it or not, that not-so-subliminal messaging is about to get more prominent with a US trial for promoted posts among everyday users. Just as with earlier deployments, American socialites can click a link to push a given post higher in others' news streams and get feedback on just how many have taken a peek. The testing is limited to those with under 5,000 friends and subscribers to keep the celebrities and social media experts on the sidelines. However, anyone with a quiet life might want to duck and cover for the next few days while more sentimental friends push all their sugary updates to the top.
