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Facebook sues firm for allegedly misusing app data to target ads
Facebook is trying to preempt Cambridge Analytica-style scandals with legal action. The social network has sued the South Korean analytics firm Rankwave for allegedly misusing its app data for ad targeting (thus breaching its contract) as well as failing to comply with a mandatory audit to show that it honored Facebook policies. Rankwave reportedly used data plucked from its "social influence score" app (such as post interactions and location check-ins) for its own business purposes, including consulting for marketers, rather than improving the functionality of the app itself.
