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Switched On: Why Adobe should cook the books
Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment:Now that Adobe has finished applying the magic eraser tool to its longtime graphics rival Macromedia, it needs to enter or create new markets to continue growth beyond its dominant position in professional publishing. With the recent focus on what is admittedly the nascent e-book market, Adobe is looking at a unique window in which it could step up and become a market leader. However, it had better hurry, because Microsoft is getting tired of staring at the walls when it comes to this market.The recent interest in e-books is due to the commercialization of electronic ink, which enables thin, crisp, paper-like monochrome (and soon color) displays that require a fraction of the power needed by LCDs. While their refresh rate makes them prohibitively slow for any kind of animation, they are the best technology for the medium developed to date and have attracted the attention of Sony and iRex, a spinoff of Philips.Electronic ink is the kind of disruptor that has allowed opportunistic companies to seize markets. Sony, for example, capitalized on the CD-ROM with the original PlayStation and entered the digital camera market via the floppy disk with its first Mavica cameras. Apple, of course, leveraged the 1.8-inch hard drive with its first iPod.Adobe is, in fact, already in the e-book business. but it is not providing a complete solution, which would require an end-user device. Sony's Reader will support the display of PDFs, but the electronics giant will use its own proprietary format and its own online service for distribution of content. The e-book market -- like the online music and video markets prior to the entry of Apple -- is so immature that it's just waiting for a company to step up with an integrated solution.
NewsMac Pro 1.2.3 is awesome, NNW beware
As you might remember, NewsMac Pro 1.2 brought some nice enhancements when it landed last November. Even though this latest version is just a .0.3 update, I think this app is finally maturing into a serious reader, and I also hope the NetNewsWire people are paying attention to what Rory Prior is doing with this most excellent of newsreaders.This latest version brings typical things like bug fixes and new features to the table, but I think a couple of the most important new options are a new view (now a total of 4) for arranging your feeds and headlines, as well as more keyboard support for moving between groups, feeds and headlines. While using the keyboard isn't nearly as smooth as it is in NetNewsWire, NewsMac Pro is getting there, and I hope more users submit requests to move this feature up Rory's priority list. Most serious folks I know who use RSS apps barely touch their mouse while they're in the app, and I think it would serve NewsMac Pro well to gain this ability ASAP.A couple other big strengths NewsMac Pro has are flagging headlines with different colors based on user-defined keywords, as well as an iTunes-style built-in podcast player, so you can keep everything under one roof, if you so desire.With all this great stuff coming to life in NewsMac Pro, it certainly isn't still without its shortcomings. The demo casts off a time limit in return for allowing a user to add only 10 feeds. I cannot stress enough how bad of an idea this is, as I would imagine anyone looking at an RSS app like this is going to have far, far more than 10 feeds in their OPML (which reminds me: NewsMac Pro fortunately supports OPMLs with groups). The other clunky thing is the way feed and group updating is defined. You can specify different update intervals (30 minutes, 1 hour, etc.) for each group of feeds, which is certainly nice for some uses, but I can't find a way to specify any kind of a default for the app as a whole.All things considered, I think NewsMac Pro is a great newsreader that includes some very appealing innovations in the world of RSS reading and organzing. If you're in the market for a great way to keep track of all your favorite sites and blogs, head over and pick up a demo. If it really floats yer boat, a full license costs a mere $24.95.
