ReggieFils-aime
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Reggie for president: changes on the way?
Yesterday, Nintendo revealed that several of their key personnel had been granted prestigious promotions, the most grand one being that of Reggie Fils-Aime being shifted to the role of President (we have to write it like that at least once) of Nintendo of America. Sure, Tatsumi Kimishima (now CEO) and Mike Fukuda (now executive vice president of business development) play important roles in the magical inner workings of Nintendo, but we haven't come to associate them with name acquisitions and posterior ass-aults quite like we have with Reggie.So, Reggie's the president. What does that mean for you, me and the creepy, unshaven guy reading over your shoulder? Well, apart from an increased desire to come up with a new and entirely daft nickname (The Preggie), not much. With the Wii's marketing plans already in full swing and a strong games lineup ready to be released and marketed to death, it's unlikely that a dramatic change in Nintendo's focus or image will manifest within the immediate future.The long run, however, may reveal some changes. When Reggie first took the stage back at E3 2003, many were surprised by his determination and attitude, qualities that didn't quite seem to fit in with Nintendo's supposed "family" image. The man can spin things at uncanny speeds, that's for sure, but there does seem to be conviction and passion beneath all the marketing hooplah. In his new position, Reggie may be able to influence Nintendo of America even more forcefully than before, taking command of its direction as opposed to just explaining why they've chosen that particular path.I'd like to know what you (creepy, unshaven guy included) think about all this. "Big deal!" or big deal?
J Allard: Caribbean Queen
Ever wonder what CliffyB would look like as a tennis-playing transsexual? The other day I ran across a facial recognition app that matches a picture of your face up to celebrities who supposedly look like you; useful for determining who should play who in the movie of your life. After spending an hour or so submitting friends and family, I moved on to gaming industry celebrities—with disturbing results: The marketing team at Microsoft has worked long and hard to transform Xbox guru J Allard from bloated regular nerd to skinny Matrix-esque nerd. Have their efforts paid off? I was sure Allard would come back with either Moby or Dr. Evil, but instead the software crossed the digital divide to dig up 80s pop has-been Billy Ocean, thus creating a bizarre link between the 360 and "Caribbean Queen." Pre-make-over J Allard, with his fatter cheeks and science teacher haircut could be mistaken for Tony Soprano in a pitch black room. But apparently Old Allard bares a mathematical resemblance to French President Jacque Chirac. Guess who's coming to dinner with Nintendo VP Reggie "Kicking ass and taking names" Fils-Aime? It's Sydney "They call me Mr. Tibbs" Poitier. I was impressed that Reggie scored the only Oscar winner. This one is by far the most troubling. With his boy band hair, delicate features and super geek success story, CliffyB is a hero to wannabe game designers and amateur gay porn stars everywhere. But how many vodka chasers do you have to swallow before mistaking this dude for Anna Kournikova? Oh God, check out the jaw line. It's freaky. For what it's worth, Ken Kutaragi matched up with the entire population of Japan. While I'm making fun of people who have a lot more money than me, I should mention (for the benefit of Kristin Kreuk and female Smallville fans everywhere) that I'm a dead ringer for Tom Welling. Email me. I have scientific proof.
