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Renault to launch first European iAd for new Twizy EV
When Apple's mobile iAds launch in Europe this week, one of the companies with a campaign will be French automaker Renault. It's fitting that Renault will be promoting its new two-seat electric city car, the Twizy, with its iAd since its alliance partner Nissan was the first to use iAds earlier this year to plug the Leaf EV. Electric vehicles are certainly in the early adopter stage right now, and iPhone and iPad users are generally seen as more willing to try something new. Many of the coming wave of electric vehicles will also be relying on smartphone apps to help drivers find available charging stations and monitor the charging status of their cars. The new iAd will include content to try and counter some of the perceived myths about electric vehicles, including a calculator that allows users to determine how much they can charge their car while doing various tasks like grocery shopping. Check out a video preview of the iAd in the second part of the story.
