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Pharrell Williams will co-own Roli's modular instrument business
There's no question that Pharrell Williams has had at least some fondness for technology (his Daft Punk collabs and gold-tinged smartphones were big clues), but now he's taking that appreciation to Will.I.Am levels. Roli has revealed that Pharrell is not only becoming its Chief Creative Officer, but will invest in and take co-ownership of the modular instrument startup. He'll have a vested interest in Roli's success, in other words. The company hasn't outlined the terms of the deal, but the superstar will help develop "revolutionary" digital instruments that are accessible and "iconic."
Roli expands its modular music gear with the touch-friendly Seaboard
Last year, Roli launched an affordable, modular music creation system called Blocks. At launch, the company sold a square Lightpad block (intended for tapping out melodies and drum beats) and two smaller blocks that let you adjust a variety of settings or record and loop your music. Users can snap together as many Blocks as they want and hook them all up to an iPhone or iPad to create and record music. I spent some time playing with Blocks earlier this year, and while there's no doubt they're a fun and unique tool, the Lightpad's small size introduced some challenges when trying to create precise compositions. Roli's looking to fix that today by taking its flagship musical instrument, the Seaboard, and shrinking it down to Block size. The new $300 Seaboard Block is a small, two-octave version of its larger Seaboard instrument, but it retains all the unique touch-sensitive features you'll find in the bigger and more expensive versions. (The Seaboard Rise starts at $800, and Roli sells a variety of other sizes that range in price from $1,110 all the way up to over $8,000.)
Roli Blocks are fun for music making but need some fine-tuning
I've played instruments for most of my life, but as I've gotten older I've had less time for jamming with bands. That's led me to consider dabbling in electronic instruments that would let me make my own compositions without needing to wrangle other musicians. Of course, both hardware and software can add up fast. (I've wanted Teenage Engineering's OP-1 for years, but just can't bring myself to drop $850 on it.) That's why Roli's new modular Blocks system caught my eye. The $180 Lightpad controller is both affordable and versatile, distilling a lot of the touch-sensitive technology found in Roli's larger Seaboard into a super-compact gadget. Your iOS device does all the heavy lifting while the Lightpad lets you perform in some unique ways. And, the modular nature of the Blocks system lets you get in at an affordable price while expanding your setup down the line.
Use Roli Blocks to control Mac and Windows music production apps
Roli's set of modular music gadgets have been around since November, but today the company announced an update that will come in handy for those who use desktop music production apps. The new Dashboard for Roli Blocks allows you to employ the LED touch-sensitive pad to control software like Logic Pro X, Ableton Live, Cubase, Native Instruments Massive and a bunch more. With the Lightpad Block and Dashboard, you can upload pre-programmed scripts and edit as needed.
RZA's advice for starting out in music production
After a performance with electronic music duo Parisi here at CES, we sat down with RZA of the Wu-Tang Clan to chat about Roli Blocks. The modular touch-sensitive pieces of tech snap together to create a user-friendly way to start making music in minutes. They're a fun option for beginners and pros alike, and the hip hop producer offered advice for people looking to dive into music for the first time, what makes Blocks unique and the types of sounds you can expect from the gear.
Roli Blocks is an affordable, modular way to make electronic music
British music-gear company Roli is mostly known for its attempts at reimagining the piano. The full-size Seaboard and smaller Seaboard Rise may bear similarities to traditional keyboards, but their rubberized, touch-sensitive buttons let you modulate, pitch-bend and slide between notes in a way that's far different from what you can do on a standard keyboard or synthesizer. However, price is a big barrier to entry -- the Seaboard Rise starts at $800, while its full-size counterpart will set you back $2,000 or more. But Roli has been working on a way to bring its unique music-creation tools down to a much lower price point, and it's taking the wraps off those efforts today. Roli Blocks are a set of modular synth controllers that snap together and hook up to your iPhone or iPad via Bluetooth. They're tiny and inexpensive: The main controller, called the Lightpad, is a small square (less than 4 inches to a side) that sells for $179. That's significantly cheaper than Roli's other products. And while you can't play the Lightpad like a keyboard, the short time I spent playing with it and the other Roli Blocks convinced me that it's still a powerful, flexible and fun music-making tool.
