Sakar International
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Polaroid cameras back from the dead (again) after deal with Vivitar-owner Sakar
Polaroid's heart stopped beating a long time ago, but its brand has marched on in a number of zombified licensing agreements and celebrity hook-ups. The latest of those deals, however, might just have a glimmer of soul in its bugged-out eyes: Sakar International, the long-time owner of Vivitar, has acquired the rights to develop a "line of Polaroid-branded digital still cameras and digital video products" for sale in North America and parts of Latin America. The press release after the break gives no clue as to what might make these new Polaroids different or special, but hopefully someone is about to give that some thought.
EA Sports Wii/DSi accessory bundles announced
Because your EA Sports games need that extra oomph, EA has signed a deal with Sakar International to produce a lineup of attachments for your Wiimote and -- wait, DSi? Sure enough, the press release mentions "realistic-looking EA Sports golf clubs, tennis rackets and baseball bats for the Wii and Nintendo DSi as well as fitness gear for use with EA Sports Active" as part of a deal EA announced last month. Tiger Woods PGA Tour 10 and 11 on Wii will get a series of golf club attachments for kids on up to adults -- extendable up to 24 or 36 inches depending on the set you acquire -- and Sekar will also offer baseball and racquet accessories for other Wii games like Grand Slam Tennis. As for the DSi, the press release mentions five-in-one carrying kits themed around football, baseball, basketball and soccer -- each kit will include a game case, skin, stylus, and clip-on earphones or headphones. Then there's the EA Sports Active stuff, which comes in two flavors: Starter Kit and Gym Kit. The first will retail for $19.99 and comes with a Wii Balance Board bag, yoga mat, fitness cord, armband and legbands, while the Gym Kit will set you back a bit more at $39.99 and includes a gym bag, yoga mat with a fitness cord and wrist and ankle weights. While we can't really comment on these proposed attachments without at least seeing them first, we just hope EA reads the internet every now and then. Some attachments are great, while others are just a painful memory you wish you could forget.
EA Sports announces upcoming line of peripherals
If you use it to play the game, it's in the game, right? While they aren't all bundled like Peter Moore suggested in 2008, EA announced that it has made agreements with three companies to produce EA Sports-branded game peripherals. While no details about the actual product lines have been announced (except that some of them will be used with EA Sports Active, which does come bundled with accessories), EA did name the three companies it's working with. Sakar International will market EA Sports accessories for Wii and DS, as well as "a full range of EA Sports-branded multi-media and computer accessories"; Sunflex Europe will sell an unspecified line of peripherals in Europe; and, most mysteriously, A4T will produce accessories for "all platforms, including iPod," with exclusive rights in the UK and Ireland.
