Satoru Iwata
Latest
Iwata Asks Wii Fit: Volume 3
For those of you who just love the interviewing skills of one Nintendo pres Satoru Iwata, then you should know the next segment in the interviews revolving around Wii Fit has gone live. This time around, Iwata chats with Hiroshi Matsunaga and Tadashi Sugiyama, two folks who oversaw the software development of the game.As you might imagine, the interview not only focuses on the introduction of the title from a developer's standpoint, but also fleshing out Miyamoto's idea to something more than an application for weighing yourself every day. Oh, and did you know that Wii Fit was originally planned as a DS game?
The skinny on Wii Fit is that it won't make you skinny
Once Iwata's Brawl interviews ended, we started having severe "Iwata Asks" withdrawals. Yet, we're glad we waited before turning to heroin, hash, or horse tranquilizers to fill the voids in our hearts.* Our patience was vindicated, and a few days ago Iwata once again started up his Q&A segments, this time questioning Miyamoto about Wii Fit. If you were hoping that Wii Fit would be the answer to your love handles or scrawny limbs, though, think again. Wii Fit isn't a get-thin-quick plan, it's a life lesson. As was clarified by Miyamoto in the interview, "I don't think Wii Fit's purpose is to make you fit; what it's actually aiming to do is make you aware of your body."Since body awareness is part of attaining a healthier lifestyle, don't be too deterred. It's possible that Wii Fit can still get you on the right track to becoming fit, if you let it. Still, at the end of the day it's just a video game, not Richard Simmons.*Seriously -- don't do drugs. [/Public Service Announcement][Via CVG]
Nintendo's Miyamoto, Iwata discuss Wii Fit origins
In the latest edition of "Iwata Asks," a series of articles in which Nintendo president and CEO Satoru Iwata interviews colleagues about their recent work, Shigeru Miyamoto finds himself discussing the origins of Wii Fit. Much like Pikmin and Nintendogs before it, the popular balancercise board has its roots in Miyamoto's everyday life. After a hectic work schedule heaped pressure and extra pounds onto the renowned designer's body, he swapped smoking for swimming and steadily grew more conscious of his body and his weight. Next came a special diet which required frequent measurement and recording of body weight. "Personally, I quite enjoy doing things that become habitual, as if it was daily routine work," explains Miyamoto. "I put the scale and graph paper in the bathroom, and after continuing the pattern for a month, it became like a ritual before getting into the bath. I wasn't able to relax without doing it!" Transforming the habitual measurement into something fun was the next step, one that preceded months of prototyping and "upending the tea table" -- a reference to Miyamoto's tendency to make last-minute decisions and cause a panic right before a deadline.
Nintendo says no to MMOs
Well, there go our dreams for a PokéMMO; Nintendo president Satoru Iwata has confirmed that Nintendo has no interest in developing an MMO at this time, possibly putting to rest the rumor of a massively multiplayer version of Animal Crossing, as well as any hope for Nintendo further broadening their online offerings.Specifically, Iwata stated that Nintendo would only pursue MMO development if the title could appeal to people of all ages, from "5 to 95." Looking at Second Life, Iwata belives that MMOs aren't yet accessible to people without a fair degree of computer literacy, and that Nintendo would want to successfully cross that bridge before considering going the MMO route.The answer bums us out a bit, but at least it shows that Nintendo isn't entirely close-minded to the possibility. Maybe we'll someday get a PokéMMO after all?[Via Massively]
Iwata on growing the market
The so-called "hardcore gamer" contingent may see any move away from better graphics and story as something of a betrayal, but in a recent interview, Nintendo's Satoru Iwata makes an interesting -- and obvious -- point. "Targeting highly detailed graphics and epic stories are options, and in that situation, the gamer population doesn't increase," Iwata said, according to Asahi.com, and there's a lot of truth to those words. There are many ways to approach video games, and the epic story/epic visuals is one way. It's been the most common path to improvement in the gaming industry over the past few years -- and it wasn't really growing the market. So Nintendo, in an effort to bring in all new gamers, tried out some different options, and thus, we have Wii Sports (and more).Iwata also says that many people shy away from gaming (or did) because so many games are a huge timesink, and here we agree. Listen, we play games like there's no tomorrow and even we think there's just not enough hours in the day for everything. Sometimes you want to plop down for five minutes and take a breather, and there are a lot of great options for that on the Wii and the DS. Apparently, people who weren't gamers felt a similar need for mental breaks, and that contributed to the rousing success of Nintendo's latest projects.Does this mean that Nintendo will abandon the older core audience? As we've said before, no, we don't think so. Just as with the strong visual approach, the pick-up-and-play mentality is only another option. Unfortunately, it's one that makes for a lot of cheap games for developers, but we've seen enough goodness on the Wii that we're confident there will be much, much more.[Via Develop and Kotaku]
Nintendo, Monster Hunter score big in part one of Famitsu's end of year list
Famitsu has published (via 1UP) the first part of its reader's choice awards looking back at the year in Japanese gaming. A number of gamers and retailers were given a questionnaire by the magazine, and this week's issue debuted the initial results.The major winner is Nintendo, who topped the developer lists for both gamers and stores, the hardware lists (DS for retailers, the Wii for gamers), industry figures (Miyamoto), and even won the category for what kanji character represents 2007 best? (Readers picked "Nin," the first character of Nintendo's Japanese name.)Capcom (thanks in no small part to the Monster Hunter series), Sony and Level 5 (Professor Layton) also placed high on the lists, and Mistwalker founder Hironobu Sakaguchi tied with Miyamoto on the stores' list of which industry figure put in the best showing. Conspicuously absent from the list? Microsoft. Okay, we're not that surprised.
Did you know Iwata is the man?
At least, according to Next-Gen, he is. And who could blame them for placing Nintendo's main man at the top of their list of (industry) people of the year. These are the twenty-five individuals the folks at Next-Gen felt made the greatest contributions to the gaming industry this year ... and Iwata wasn't the only one from Nintendo to be recognized. Outgoing VP George Harrison ranked in at 18th, and Yoshiaki Koizumi, director of Super Mario Galaxy, turned up in the 6th position. But the chief of chiefs reigned supreme, and is it any surprise? Satoru Iwata had led Nintendo in this banner year, and as dedicated fans, we salute him. We're just glad that Next-Gen does, as well.
Iwata is named Person of the Year
Who doesn't love the great Satoru Iwata. He's a very kind man and a pleasure to be around (this blogger knows, he met him a couple years ago). Not only that, but he has a good mind for business, as he's managed to turn Nintendo into a crazy-rich company with the hottest console and handheld on the market. Certainly, he deserves this honor.He isn't the only person from Nintendo to be recognized, however. Next-Gen's list encompasses 25 people from the industry, and other notable Nintendo folk include George Harrison and Yoshiaki Koizumi (the director behind Super Mario Galaxy).
Nintendo won't stop making hardware
Sure, it may be a while before some new Nintendo hardware comes along, but according to Nintendo's president Satoru Iwata, the company will never dedicate itself to only making software. Iwata was asked if the company would consider giving up on its hardware, as changes and additions to cell phones are making other portable devices irrelevant. He responded, "Nintendo is clearly much stronger when we can combine both hardware and software development than when we have to focus on software. I just cannot think of any reason why we would abandon a weapon which brings us such a great advantage. I just cannot imagine Nintendo's future as a dedicated software content provider." Iwata also said that there is room for both the DS and mobile phones in the market, and therefore the two won't have to merge together. So, never fear folks. Even when if cell phones do take over the world, Nintendo will keep chugging out hardware for us all as long as you keep on buying it.[Via Aussie-Nintendo]
Iwata on China: I'd tap that
Okay, so maybe that was a bit of a paraphrase, but Nintendo President Satoru Iwata revealed the company's plans to sell Wii consoles in China next year. Although Wii hardware is currently available in China, all systems are imported unofficially or distributed through third parties. Nintendo thus wants to start official distribution soon.According to Iwata, Nintendo's first priority is to meet the demand of existing markets, but he recognizes the potential in tapping the Chinese market. That makes a bit of sense, seeing how China has a population of OVER A BILLION.We do wonder, however, if Nintendo will be able to compete with the already existing option for cheap, pirated Wii consoles in China. Unless Nintendo can introduce cheaper systems into the market, or get rid of the existing piracy, folks might be swayed to buy the mod-chipped consoles that play both U.S. and Japanese games. Even with piracy, though, we're sure that Nintendo will move plenty of systems in China and make even more money.
Iwata: 100 proposals for WiiWare
Along with announcing the slew of new titles for Nintendo's Wii Ware download service, Satoru Iwata revealed that the company has received lots of proposals for Wii Ware titles. In commenting to the press, Iwata stated "We've already received proposals for over 100 titles from software development companies. We've made a platform for developing software at low cost, and would like to offer a new business chance based around a battle of ideas."That means this flood of new titles for the download service is only going to be followed by even more titles, causing us great joy here at the Wii Fanboy HQ. Because, you know, we like games.
Iwata on lack of Wii Sports sequel
Considering the lengthy conversation between Nintendo president Satoru Iwata and Mother creator Shigesato Itoi over dinner six months ago, we're beginning to wonder if they consumed any actual food at their meal. Where did they find the time? So long as they didn't starve, however, we're glad to be privy to their chat, since so many interesting tidbit have come to light. The latest is on something close to our hearts: Wii Sports.Is Nintendo considering a sequel to the popular pack-in? Maybe, says Iwata, but it's not something that's even in the planning stages at this time. The last thing Nintendo wants to do is take the "easy" way, he says, by slapping together something that's exactly the same, just with different sports featured. Our love for Iwata was renewed in spades as he spoke about the need to do something new rather than to rehash old ground just to make money. If we were feeling snarky, we might bring up a few franchises (like, say Mario Kart ... even though we love it, it tends to be pretty much Mario Kart), but Nintendo has been forging so much new ground lately that we'll let it slide. Some might argue that Nintendo did exactly what Iwata is talking about not doing with the recent Brain Age sequel, but the big man is quick to point out that the director of the titles has been breaking new ground himself: he's responsible for several of the Wii's channels. Iwata did make the point, however, that it 's easier for Nintendo to take this stance right now because they're doing so well. If they weren't, he said, they might scramble to those "easy" sequels and decisions just to keep the boat afloat. We just wish other companies who are also in the black might take a similar line. Sure, the same game with slight tweaks may sell every year, but does it improve or expand the industry? Does it produce better games for everyone? [Via Infendo]
Iwata: Nintendo won't 'do the easy'
When Nintendo president Satoru Iwata refuses to "do the easy," you may think he's merely declining to perform some sort of elaborate dance maneuver. Given its name, we imagine such a dance move simply entails lying face down on the floor and remaining motionless until everyone else has gone home. It makes perfect sense really, as Iwata isn't going to take things lying down (see the connection there?) when it comes to a Wii Sports sequel.Simply adding new sports isn't good enough, he explained in an on-going series of discussions posted on Mother designer Shigesato Itoi's news blog, Hobo Nikkan Itoi Shinbun. "We're not going to take such an easy way, not by including seven new sports in the game since Wii Sports has five," said Iwata." We're not closing our doors to the possibility of a sequel, but it's definitely not coming out soon." He goes on to say that if Nintendo hopes to continue expanding its audience, the element of surprise is vital. And what affords Nintendo the opportunity to explore new things and have unexpected games pop out of their little white box? "But realistically, I think we can say 'we won't do the easy' because we are currently making profit."
Iwata says: PS2, we're looking at you
Could the Wii end up outselling the PS2? Satoru Iwata seems to think so -- at least, that's what he told Reuters in a recent interview. He even waved away the impending PS3 price drop and redesigned PSP as likely having little-to-no effect on sales of the Wii and DS.The PS2, however, is a legendary juggernaut in the world of consoles, with more than 120 million units shipped to date. The Wii is estimated to hit around 20 million by next March, and if Nintendo wants to catch the PS2, they better fix that whole shortage problem. But it's still early in the cycle of the system, and at the current rate, anything is possible.
Japanese stores overflowing with DS titles - Iwata on the case
So many DS games are fighting for shelf space that Japanese stores are having trouble squeezing them all in. Space is now at such a premium that most games have to be displayed spine-out, making things difficult for consumers, particularly the army of first time gamers that Nintendo has been so successful in attracting. Nintendo's butt-kicking boss, President Iwata, is concerned that too much choice may lead to consumers missing out on the best games. They may even turn their backs on gaming completely. Keeping standards high is, he says, "one of the most critical themes for us to combat this year." Having recently bitch-slapped Nintendo of America, and clipped the sails of Korean pirates, it seems Nintendo expects Japan to pull its socks up, too.[Via Game | Life]
Iwata: Expect more Wiis in stores this month
The whole text of Nintendo's financial results briefing is worth reading (and would be mandatory if we could assign homework), but we'd especially like to point out this quote from Satoru Iwata: "As this month's production will be sold in the worldwide markets by the end of the next month, a small increase is expected at the retail outlets from next month." We knew that Nintendo was looking into expanding production, but could we already see results?This report is from the end of April, so "next month" probably refers to May. We hope the statement is accurate and that the supply of Wiis increases from none to some very soon!
Iwata invites Kutaragi to work for Nintendo? Hell no!
We can't confirm the statement, but if you're inclined to believe GoNintendo's report, apparently at a financial press conference Nintendo head Satoru Iwata invited Sony's departing Ken "PlayStation" Kutaragi to join up with the Wii-maker. The irony is, of course, rich. Besides being bloody rivals for over a decade, Ken Kutaragi was also the dude who hooked Nintendo into its fabled (failed) late-80s partnership with Sony to add CD-ROM capabilities to the SNES; the eventual demise of that business relationship resulted in the original PlayStation, and Nintendo's biggest single competitor since. So will Kutaragi join up with the 117-year-old upstart from Kyoto? Something tells us probably not, but man, would that first day of work ever be aaawkwaaard.[Via PS3 Fanboy]Update: Our Japanese bureau had a crack at this one, and they found the story is pretty wrong, to say the least. According to a Bloomberg report, Iwata-san was asked whether Nintendo would make a bid for Kutaragi; the answer, which we found to be a little more realistic, had Mr. Iwata saying, "I don't think that will happen." Sorry Ken, doesn't look like anyone wants you right now. Have you thought about Microsoft?
DS Daily: Prepare for the coming flood
It's time to start sticking to a strict budget, because Nintendo has a veritable flood of titles in development. In a recent news conference, President Iwata promised that Nintendo has 45 new games on the way for the Wii, and 79 for the DS. We're either looking at entire new packs of Nintendogs and herds of 'Pokemans,' or we're all going to be very poor, very soon. With that many games, anything is possible! Got any predictions (or prayers)? All we can say is, maybe Nintendo is cooking up some sinister plan to crush the gaming industry beneath its heel after. If all 124 games are up to Nintendo's usual standard, then we guess it's a remote possibility.
Iwata makes Barron's list, makes other game CEOs cry
Barron's annual list of the 30 Best CEOs has a new addition, and we're proud to name him among the lords and masters of our wallets. The Wii's ridiculous success (and the fact that you can't get one) brought Satoru Iwata to the attention of the financial weekly's listmakers, who also recognized such perennial favorites as Steve Jobs. Not only that, but Iwata is the only game industry CEO to make the list. The common thread among these "best" chiefs? They deliver. Wow, it's like those finance fellas are speaking our language. We figure it's about time someone made a Wii version of our favorite picture. Who's with us?[Via Infendo]
Satoru Iwata: biggest Japanese industry cheese of '06?
The latest issue of Japan's Weekly Famitsu contains gory details of the magazine's annual Japanese industry awards, and it's little surprise that renowned industry savior Satoru Iwata is cited as the figure who made the greatest impact on videogames in 2006. NCL's friendly President (there's a French brand of cheese called Président, you know) received 201 votes to pip Ken Kutaragi, of all people, to the title. What "Big Ken" was even doing in the listings we fail to fathom, but there you have it. And here you have Famitsu's top five Japanese industry cheeses: Satoru Iwata (Nintendo) -- 201 votes Ken Kutaragi (Sony Computer Entertainment) -- 181 votes Hironobu Sakaguchi (Mistwalker) -- 126 votes Shigeru Miyamoto (Nintendo) -- 41 votes Hideo Kojima (Konami) -- 33 votes
