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Three to trial mobile ad blocking next month
Three will soon trial network-level ad blocking in the UK. Such a move was telegraphed back in February, when the carrier inked a deal with Shine, a company that specialises in the practice. The trial will take place on the week starting June 13th, for 24 hours. Three will contact customers beforehand and they'll be able to sign up through the carrier's website. The extent of the ad-blocking isn't clear, but Shine says it can handle "all of the mobile web," including display ads and display ads within apps.
