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Siri's 'proactive' overhaul makes it Apple's answer to Google Now
No, it's not the Rodan + Fields, Katy Perry-backed acne solution. At today's Worldwide Developers Conference in San Francisco, Craig Federighi, Apple's SVP of Software Engineering, revealed a new "proactive" Siri, one with an overhauled UI and a feature set on iOS 9 that makes it Apple's take on preemptive search. With this new Siri, users can expect both a 40 percent reduction in word error rates for spoken commands and faster research results. It'll also surface user photos from their libraries with a simple voice command and even set "intelligent" reminders based on context-specific actions.
