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Sky Sports News HQ app comes to Now TV boxes
Following Sky's big Sky Sports News rebrand, it was only a matter of time until the updated channel made its way to the broadcaster's Now TV set-top box via an app. Already delivering breaking news on smartphones and tablets, the new Sky Sports News HQ app comes to the £10 streamer today, offering 24/7 access to sports updates, breaking news and highlights. While access to the app isn't free, there are a couple of easy ways unlock it, as long as you subscribe to Sky's existing Now TV packages. One way is to buy a Sky Sports Day Pass or the new Sky Sports Week Pass, which will allow you to access the channel for up to 30 days after your current pass has expired. Sky's making it available to Entertainment or Sky Movies pass holders too, meaning that if you're already putting money down to catch up with the Lannisters or watch Sandra Bullock float around in space, you'll be able to follow all of the latest player movements come Transfer Deadline Day.
Inside Sky Sports' plan to revolutionise sports news
Sky won't care to admit it, but for the first time in a number of years, the broadcaster is facing a major challenge to its sports broadcasting crown. Still a relatively new player, BT has claimed a large chunk of Premiership football coverage last season and sunk nearly £900 million to prize away exclusive Champions League rights from its rival in 2015. It's also slowly built up its roster of rugby, tennis, motorsport and UFC coverage, giving subscribers more than a few reasons look beyond Sky for access to major sporting events. While Sky has been forced to acquiesce, mostly due to anti-competitive measures put in place by regulators, it isn't prepared to let its rivals captialise on their extended coverage. In June, it dealt a blow to BT's European football expansion with the launch of Sky Sports 5, a new channel dedicated to, you guessed it, European football. It'll cover the Euro 2016 qualifiers, Champions League (for this season at least), La Liga, Eredivisie, Coppa Italia and Copa Del Rey. However, it's the rebranding of another channel, Sky Sports News, that could have a bigger impact on the company's sports coverage this year. Enter Sky Sports News HQ.
