smedley-interview
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Smedley talks players as content, hints at EQNext 'actual release version'
SOE CEO John Smedley recently talked to Gamasutra about his company's free-to-play business makeover and a new focus on players-as-content. "Everybody is content for everyone else," Smedley said. "That's the core of our strategy moving forward. A simple way to put it is: By allowing players to interact with each other, we're providing tools. It's like we're building a gladiator arena and throwing in the swords... We might bust the tigers out or bring in new kinds of weapons, like a tank. In my opinion, the days when companies can make content [generation] the number one strategy, in the kinds of games we make, are over, because we can't win the war. Star Wars:The Old Republic proved that. Players bought it, loved it, and they played the game. Then they left." Smedley also hinted that SOE's long-awaited EQNext project may be closer to fruition than many folks expect. While we've known for some time now to expect a playable demo of the fantasy sandbox at this fall's SOE Live convention, Smedley's comments to Gamasutra will probably invite plenty of speculation. "Players will get their hands on an actual release version of what we're doing late [this] year -- and I don't mean a beta," he said.
SOE Live 2012: Smedley assuages ProSiebenSat.1 concerns
When announcing that European players can keep their accounts with Sony Online Entertainment during the move to ProSiebenSat.1, SOE President John Smedley specifically mentioned three games, concerning the players of other SOE titles. However, during an exclusive interview with Massively today, Smedley clarified that those three are not the only games involved. As he explained, those games were just the most topical, not the sole selections on an exclusive list. Players of other SOE games such as Vanguard can rest assured that they have the same opportunity to choose to stay with SOE. That answer covers all current titles that are already published, but what about future SOE titles? And how does the ProSieben partnership affect Station Access? And when will these changes be taking place for the different games? Continue reading for Smedley's insights on these matters.
Smedley: 'People who don't play games have no business in this business'
Sony Online Entertainment president John Smedley is a die-hard gamer. This isn't news if you've followed SOE for more than a few minutes, as Smed has always been outspoken about what he's playing and why. He's also renowned among game journos for being a fun interview, usually to the consternation of his PR handlers. Case in point is a new sit-down with Edge, ostensibly to promote SOE's upcoming PlanetSide 2 MMOFPS (we say ostensibly because the actual content of the interview is being parceled out in future installments). For part one, Smed rips into clueless industry executives, saying that "people [who] don't play games have no business in this business. It should be the gamers-only club, I think. I can't stand people [who] don't know what they're talking about when it comes to playing these things."
