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Snapchat Stories are coming to the web
Snap calls itself a camera company, and today it's taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumored, the company will allow iOS and Android users to share select stories outside of the app (the same way you'd share a mobile web link or tweet). At launch, the feature is limited to content from Snapchat's Discover media partners, Our Stories from events and places and stories from the search bar.
Snapchat's new ad formats are designed to keep you watching
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of product. Now, advertisers will have the option of putting together a Promoted Story or an AR Trial ad.
Snapchat Stories come to the browser with Oscars roundup
Snapchat is immensely popular, but at the moment its plentiful Snaps and stitched Stories are trapped inside the mobile app. If you're on a laptop or PC, or want to share a Snap on another social network, there's no obvious way of doing so. That state of affairs started to change last night, however, when Snapchat slapped a live Story up on its website. It meant anyone could get a taste of what people were posting at the event, including, perhaps most importantly, people that aren't already on Snapchat.
Justin.tv is set to return as a Snapchat channel
The man who played a key role in pioneering livestreaming as we know it is offering viewers a window into his life once more. Justin Kan announced that his Justin.tv "lifecasting" exploits will make a comeback as a Snapchat channel. Kan says he likes posting his "adventures" as Snapchat Stories already, so expect lots of travel and startup content. "Restarting Justin.tv might be a terrible idea. I'm actually undecided," Kan admitted. "But, it worked out well the first time."
