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    Spotify test rents playlist slots to music labels

    by 
    Jon Fingas
    Jon Fingas
    06.19.2017

    Spotify is already letting labels determine what you're allowed to play on its free tier. Now, however, it's giving labels the chance to insert songs of their own. TechCrunch has confirmed that Spotify is testing a "Sponsored Song" program that slips tracks into playlists you follow, and possibly elsewhere on the service. You wouldn't be forced to listen to a song, to be clear -- you could even opt out (unfortunately, it's not opt-in) to avoid seeing them. However, it might catch you off-guard if a brand new single slips into the rotation alongside your all-time favorites.