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Nike used 3D printing and Olympic sprinters to design its new track shoe
When Shelly-Ann Fraser-Pryce competes in the women's 100m and 4x100m relay at the Olympics this month, she'll do so wearing what Nike claims is one of its most advanced track and field shoes yet. The 29-year-old Jamaican, who is favored for gold in Rio, actually helped Nike design her new spikes, the Zoom Superfly Elite. In the years leading up to the 2016 summer games, she worked with Nike's Sport Research Lab to figure out the ideal performance for a sprinter silhouette. Among other experiments, she test-3D-printed prototypes of the spikes, which were tailor-made based on captured data that measured her speed on the track and, most importantly, off the blocks.
