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Report suggests Apple slipping in handset rankings
Last quarter was a transition quarter for Apple and its iPhone. Sales of the 18-month-old iPhone 4 fell slightly as the company prepared to introduce the iPhone 4S. This slowdown caused Apple to slip to fifth place in the global handset market and to the number two slot in the global smartphone market, according to Strategy Analytics. Strategy Analytics's report examines global handset shipments and reveals that Apple now trails Nokia, Samsung, LG and ZTE. Chinese manufacturer ZTE shipped 18.5 million handsets last quarter and beat out Apple which shipped 17.1 million. Nokia held onto its first place position by shipping 106.6 million handsets, most of which are feature phones. In the smartphone market, Samsung climbed past Apple with 27.8 million in quarterly smartphone shipments. In the June 2011 quarter, Apple had slid past Samsung to claim first position, but it's time at the top was short-lived due to several market factors. Neil Mawston, Director at Strategy Analytics says, "We believe Apple's growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung's popular Galaxy S2 model." Apple may be down this last quarter, but next quarter should be significantly better. During its quarterly earnings conference call, Apple CEO Tim Cook assured analysts that the holiday quarter should see iPhone sales return to record-breaking levels. Early sales of the iPhone 4S have been brisk and these numbers are expected to climb now that Apple is rolling out the handset to additional countries. [Via AppleInsider]
Nokia still ahead of Apple in smartphone sales, according to Gartner
Whoa there, Apple, we know you're starting to feel pretty darn good about besting Nokia and Samsung for the title of world's largest smartphone manufacturer, but hold on for just one minute. Gartner has a different idea of how the numbers game really works, and its interpretation makes all the difference in determining who earns the title. Rather than measuring the number of units each manufacturer ships out to the distributors (as IDC, ABI Research and Strategy Analytics do), Gartner gauges its numbers by how many devices were actually sold to end users instead. Thus, Nokia still keeps its title -- for one more quarter, anyways. The firm is confident Espoo won't be the top smartphone contender for much longer, thanks to the company's grim Q3 outlook as it continues to await the transition to Windows Phone. But hey, there's always Q4, right? Right? Check out the full press release after the break.
Report: Games industry to $65 billion by 2013
According to IndustryGamers, a report from market intelligence firm Strategy Analystics predicts that the video game industry is primed for some serious growth in the coming years. Specifically, the report states that the worldwide game industry will likely reach revenues of $64.9 billion by 2013. As the industry just recently reached a value of 46.5 billion in 2009, that's an increase of $18.4 billion, or 39.5% over the next three years. The report notes that sales of packaged software will increase, but increased sales of digital goods, in-game ads and subscriptions will play the primary role in growth. Specifically, online games are expected to grow to $24.8 billion by 2013, accounting for 38 percent of the overall games market. The firm expects social games to take up a major portion of growth, specifically the sale of virtual goods for use in online games (think Farmville). Now, if you'll excuse us, Joystiq Publishing really needs to get to work on Social Networking Town, the social networking game in which you buy virtual people to fill your virtual in-game social networking friends list. Once that's done, you can play virtual social networking games, in which additional virtual goods are available. The only way to win is to never stop playing!
iPhone leads Apple past Nokia to #1 in mobile phone profits
Apple doesn't make the most mobile phones but, as of the third quarter of 2009, the Cupertino company does make the most money from them. Research firm Strategy Analytics says Apple is now the world's most profitable mobile phone maker, kicking Nokia from the top spot between July and September. Apple's phones only command about 2.5% of the world's cellphone market, though the iPhone's cool factor and the company's premium pricing let it rake in about $1.6 billion in operating profit from the iPhone in the third quarter of 2009, besting cellphone stalwart Nokia and its $1.1 billion in operating profit for the same period. Alex Spektor, an analyst with Strategy Analytics, says, "With strong volumes, high wholesale prices and tight cost controls, the PC vendor has successfully broken into the mobile phone market in just two years." What did Nokia do wrong? Reverse what Apple did right. Nokia seems to have slipped thanks in part to lower margins from the weak economy and a less-than-stellar presence in the United States, though Spektor thinks there is time to turn the Finnish ship around. He suggests the company focus more on the U.S. and less on traditional 'non-smart' phones, which don't make as much money per unit as the likes of the iPhone or the Blackberry. While Nokia may not make the most money, at this point it still makes the most handsets. Nokia's worldwide market share for mobile phones sits at 37.9%. At least for now. [via The Mac Observer, Electronista]
Cellphones thinner than ever
Strategy Analytics latest look at its spec-tracking (hence the name) SpecTRAX database of wireless devices has unearthed a few juicy tidbits of information, none more notable than the fact that phone thickness is at a new all-time low -- 13.96mm on average, the first time the metric has ever fallen below 14mm (for comparison, Motorola's original DynaTAC clocked in around 89mm, so we're making some solid improvement there). USB penetration is at a new high, too, supported by some 85 percent of newly-entered devices in the database, and battery life is up 25 percent from two years ago. Of course, that's still not nearly long enough -- battery tech is falling dangerously behind virtually every other technology that goes into the making of a mobile device, sadly -- but we'll take any improvement we can get. [Via MobileTechNews]
Market research firm predicts population explosion for virtual worlds
We all sort of knew that virtual worlds usage would continue to grow over the years, but a new report put out by Strategy Anayltics has given us some numbers to think about -- and they're pretty darn big. They've predicted that by 2015, the overall population of virtual worlds will go from what it is now at 186 million people all the way up to 640 million, or more than triple today's userbase. Here's the firm's breakdown of the populations today and in the future: "Kids" in this case refers to those aged 5 to 9, and as can be seen in the above table, this group is predicted to grow the most over the years. As for how companies will cash in on all this growth, subscriptions are still listed as one of the key drivers of revenue, but 86% of revenue in 2015 will come from microtransactions -- this equates to a growth from 2008's microtransaction figure of roughly $1 billion, to $17.3 billion in six years time.[Via Virtual Worlds News]
Analyst: Wii-styled remotes are key to connecting consumers
We've seen all manner of remote control, from numberless to sliders to the hand-waving variety, but Strategy Analytics believes its latest survey indicates the ideal TV media browsing device is something like the Nintendo Wii controller. Topping PC-style keyboards, traditional remotes and voice control in that order the motion-sensitive point and click nature of the Wiimote gives it a leg up on the competition in the ten-foot interface battle. Ready to switch from tennis to Boxee without changing controllers, or are you still looking for the nearest touchscreen input laced Harmony product?
One billion people will flock to virtual worlds by 2017
Market research and consulting firm Strategy Analytics has forecasted a surge in virtual world registrations over roughly the next decade. The firm's study is titled 'Market Forecasts for Virtual World Experiences - from Habbo Hotel to Second Life and Beyond - 2008 to 2017.' It posits that roughly 22 percent of global broadband users will participate in one or more virtual worlds on some level. The end result will be a global virtual world market with one billion registrants. That throng of virtual world residents will provide an estimated eight billion USD in service opportunities for companies that learn how to do business effectively in these spaces. Strategy Analytics has been keeping a close eye on virtual worlds of late. The firm released another report on the growing market in May, as well as a presentation seemingly geared towards fledgling companies wishing to capitalize on what might seem to them an abstract, if not bizarre, new market. Adrian Bowles, Executive Director of Virtual World Strategies at Strategy Analytics, writes, "For this generation it is as natural to interact with a friend represented by a flying cat as it is for real world senior citizens to gather in a town center and reminisce," for his 'Finding Business Value in Virtual Worlds' presentation. The Strategy Analytics next-decade projections are specifically for non-gaming virtual worlds. Were they to include the massively multiplayer online market, the global figures would likely be drastically higher.
Report from bizarro world: Centro, i760 best designed phones
Although "innovative" isn't exactly the word we chose to use when summing up Palm's Centro, apparently the public at large sees things a little differently -- or, so says this report, anyway. According to a buyer behavior writeup from Strategy Analytics, the Centro "attracted the most attention from nearly half of the tested US consumers who are intending to purchase a new mobile device" in Q4, and it even ranked ahead of the second-place Samsung i760 in the "appealing" department. Both of the aforementioned handsets were hailed as the top choices (saywha?) for folks "seeking a multifunction, fully integrated device," while the Nokia Prism and LG Rumor also got a few props along the way. Of course, it's always best to take these "studies" with a healthy serving of salt, but if you wanted something to debate about, you've found it.[Via MobileWhack]
