sub-brand

Xiaomi is spinning off its Poco brand into a new company

by 

Steve Dent

01.17.2020

Last year, Xiaomi managed outdo OnePlus by releasing the powerful Pocophone F1 smartphone with a Snapdragon 845 processor for just $300. Now, the Chinese company announced that it's spinning that sub-brand off into a whole new company called Poco, according to TechCrunch. "We feel the time is right to let Poco operate on its own now," said executive Manu Kumar Jain in a statement. "Poco F1... remains a top contender in its category, even in 2020."