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Sunday Riley settles with FTC over fraudulent skincare reviews
The FTC's fight against fake product reviews has extended to the world of hype-driven cosmetics. Skincare maker Sunday Riley has settled with the FTC over reports that it ordered employees to post fake reviews on Sephora's website in a bid to boost sales. Managers and Sunday Riley herself reportedly created fake accounts to post reviews between 2015 and 2017, and urged employees to do the same. They also asked staff to dislike negative reviews to get them pulled, according to the FTC, and even resorted to using VPNs to mask their identities after Sephora spotted earlier fake reviews.
