tedgagliano
Latest
Fox pushes virtual reality to the limit with 30 minutes on Mars
I wasn't prepared for The Martian VR Experience. All I'd known before sitting down in a padded seat in a near-pitch-black booth, tucked away in the Library bar at Vegas' Marquee nightclub, was that I'd be enveloped in virtual reality for up to 30 minutes. And I was worried about that. Bad virtual reality -- VR that lasted up to two minutes -- has sidelined me in the past, leaving a lingering nausea I'd prefer to never revisit. But by going all in with its first commercial experience, 20th Century Fox has made an expensive bet that pays off: It's created comfortable long-form VR.
Fox's journey into virtual reality begins with 'Wild'
Virtual reality is going to the movies and Hollywood's excited about it. Or, at the very least, the execs at 20th Century Fox's specialty division Fox Searchlight are cautiously and thoughtfully wading into the deep end of this new medium. For its film Wild, starring Reese Witherspoon and Laura Dern, the studio has crafted what it's calling a companion VR piece with the help of Montreal-based VR artists/directors Paul Raphaël and Félix Lajeunesse, and it was demoed at CES in Las Vegas this week for select press.
