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YouTube offers tiered membership levels to boost creators’ revenue
Last year, YouTube took to the VidCon stage to share new ways creators could make money. This year, YouTube returned with updates to those programs. For starters, it's adding new Channel Membership levels. Since last year, fans have been able to pay a monthly fee of $4.99 in exchange for added membership perks like exclusive live streams, extra videos and shoutouts. Now, creators can set up to five different price points and offer varying perks at each tier. According to YouTube, when Fine Brothers Entertainment tested offering multiple levels, the company's membership revenue increased sixfold.
YouTube lets European creators add a merch store to their channels
Earlier this year, YouTube and Teespring joined forces to launch a shopping hub that allowed US creators to sell custom merchandise directly under their videos. Now, the companies have expanded the merch store to creators in Europe.
YouTube looks to merch and memberships to make creators more money
YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.
Buy Teespring's Capcom Pro Tour attire, contribute to Capcom Cup prize pool
If traditional sporting events can be supported with branded attire, why not eSports? In a collaborative deal with Capcom, Teespring will produce clothing celebrating the Capcom Pro Tour, with t-shirt, hoodie and tanktop designs already up for reservation. An unspecified portion of the line's proceeds will feed into the $50,000 prize pool for the top three competitors at the 2014 Capcom Cup Finals. This year's Capcom Pro Tour is an 11-stop series that includes EVO 2014 and the Taito Arcade Nationals in its global roster of tournaments. Several more events are left in the 2014 Tour following this weekend's VSFighting 4 event in Birmingham, UK, with December's Capcom Cup Finals wrapping the season in San Francisco. [Image: Capcom]
