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Spain pushing 3D cinema to get butts in seats, glasses on faces
Looks like North America isn't the only locale heavily advocating 3D in cinemas, as Spain is also looking towards the format to boost attendance numbers in theaters. Believe it or not, Spain is said to be Europe's "worst-performing large film market," and Spanish producers are hoping that forthcoming 3D films such as Goleor and Holy Night! will reinvigorate national interest in a night out at the movies. Europe as a whole seems to be embracing stereoscopic footage as well, with 64 3D-capable screens now open across the UK, Germany, Spain and France.[Image courtesy of YoungGalleryPhoto]
Q-tec finalizes installation of RealD 3D system in Japan
It's pretty stellar to hear of theater chains lining up to install 3D systems, but this one just gets us all sorts of envious. Reportedly, Q-tec -- one of Japan's leading video post production service providers -- has just completed the "first domestic installation of a 3D cinema system developed by RealD." And it doesn't sound as if Q-tec is done, particularly considering that it's planning to begin "full-scale operation" this month. Who woulda thunk it -- maybe 3D cinema has a shot after all.
Apple patents motion-sensitive HMD concept in defiance of good taste
Apple has added to its legacy of zany patents a head-mounted display with head-tracking technology intended to reduce viewer fatigue and disorientation (and induce nausea, if we're lucky) by simulating a theater or other viewing environment. The wearer of the device can pick a seat in the fake theater and then manipulate the image, zoom in and out, and look around thanks to an accelerometer and gyroscope built into the goggles. Few of these patents make it to market, but if you're eager to throw social acceptability out the window, there are already iPod and iPhone-compatible head-mounted displays on the market -- you'll just have to do without the positioning gimmick until Apple is crazy enough to actually sell this thing. [Via TUAW]
Apple applies for patent on head-tracking media display system
Apple has applied for a patent for an "automatically adjusting media display in a personal display system," a kind of head-tracking eyewear that gives the user "the impression of being in the theater." From the claims of the patent, the device looks not unlike a pair of goggles that display a cropped version of a larger media file. As the wearer moves his or her head, a gyroscope and accelerometer in the goggles adjust the crop of the media file, making it appear to the user as if they were in a theater-like experience. The patent also includes provisions for techniques to reduce eyestrain, determine when the user reaches the "edge" of the media file, and zoom in and out. The application was prepared in February, and its number is 20080276196. [Via Electronista.]
RealD's 3D capabilities coming to 100 Dickinson theatres
RealD's been snatching up cinema agreements left and right, with the latest chain being Dickinson Theatres. While details are scant, the agreement does bring RealD's 3D capabilities to a full 100 of Dickinson's theaters, and it sounds as if the theater company is pretty stoked about it. In fact, it's already talking up how stellar Disney's Bolt will be, as well as the 13 3D films already planned for theatrical release in 2009. Regrettably, there's no mention of what kind of up-charge you'll be looking at when viewing the third-dimension.[Image courtesy of FilmSchoolRejects]
Rumbling, bumbling D-BOX motion chairs coming to cinemas?
Chalk this one up as a rumor for now, but CTV has it that those pricey D-BOX chairs you've been ignoring (due to cost, obviously) could wind up underneath your tush, regardless. According to the report, unspecified theater chain owners are contemplating the addition of the motion-simulation chairs as yet another way to bring in legions of customers willing to fork out cash to see new films on the big screen. It's also bruited that the firm will be introducing a new version of its chair at ShowEast 2008 which will be aimed squarely at "commercial theaters." $10 says the butt-kicking experience won't be gratis, even if it does make it into a cinema or two.
4,000-square foot "portable cinema" rolls into UAE
Only in Dubai and the surrounding areas would a 4,000-square foot cinema-on-wheels be considered "portable." The 70-ton, six-story high screen -- which is nicely complemented by a 32-speaker digital surround sound system -- is prepared to show off theatrical masterpieces to some 2,000 onlookers at the Hydra Open Air Cinema UAE 2008. Said event is set to spend a dozen nights in both Abu Dhabi and Dubai during November and December, and organizers are fully expecting to make it an annual tradition. So, what are the chances we can get Star Wars going on this thing?[Via AboutProjectors]
Explore the halls and amenities of Blizzard HQ
Blizzcon is this weekend, and journalists and bloggers the world over are descending upon California to report on everything from Diablo 3 classes to -- you guessed it -- World of Warcraft. MTV's Multiplayer blog counts itself a member of that gaming press Horde, and in addition to your usual Blizzcon coverage, it visited Blizzard's headquarters and took lots of photos.The HQ has a museum, a movie theater, a gymnasium, and a bunch of other amenities, and they're all documented in Multiplayer's gallery. The walls are covered in Warcraft and Starcraft artwork -- basically, it's just as awesome as you would expect it to be. Hit the source link to browse the gallery to your fanboy/fangirl heart's content. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
Metropolitan Opera in HD comes back for third season
We suspect that there aren't many occasions at the Metropolitan Opera that call for the term "hat trick," but the Met is kicking off its third season of simulcasting performances in HD this Monday. It's been a great ride for the Met: seasons one and two saw the audience swell from 325,000 to 935,000, with distribution increasing from seven to 17 countries. And season three has no plans on slowing down -- with almost the full Met season in the lineup, projections are set for 1.2 million viewers in 30 countries across 850 movie theaters. With the uneasy economic times here in the US, this is a great way to check out first rate performances with picture and sound quality to match without breaking the bank, so keep your eyes open.
La Machine's spider-mech traipses through the streets of Liverpool
France: it's like Canada, only with less hockey, and more boring mechanical spiders. Those hosers have foisted this amazingly-styled and yet utterly dull "La Princesse" piece of street theater on the innocent, unsuspecting people of Liverpool, and the travesty is set to continue for another couple of days. Hit up the read link for BBC's video of the mundanity.
Dubai begins shift to digital cinemas, ready for 3D goofiness
Reports have already shown that the hunger for HD in the Middle East is rising, and apparently so is the hunger for digital cinema. The Middle East's very first digital cinemas have opened in the desert playground this week, with two screens showing digital versions of the latest Mummy film at Grand Cinema's Grand Festival complex in Dubai Festival City. If plans pan out, Grand Cinema expects to have all of its screens converted to digital within two years, and yes, the third-dimension was mentioned. According to Gulf Films' Jean Ramia (pictured), digital really is "the future of cinema," and now that it's becoming more pervasive, we can expect to see "a lot more 3D films being produced." Goggles up!
Cinpolis and RealD to bring 3D cinema to more of Mexico
Funny story -- so just four months back, we were seriously wondering if 3D theaters could truly thrive. Here we are just a season later, and the answer is looking clearer all the time. Cinépolis, the planet's fifth largest cinema exhibitor, has just announced in conjunction with RealD a new partnership that will bring 500 new 3D screens to locales in Mexico, South America and Central America. Six of the new screens have already been installed, while the remainder will continue to be rolled out until 2010. Exact cities weren't mentioned, but we are told that those who get 'em before December can expect to see Disney's BOLT in eye-popping 3D this Christmas.[Image courtesy of HomeTheaterBlog]
AMC opens all digital cinema in Seattle
We're not told whether or not all 16 of the digital Sony projectors in the Southcenter 16 are 4K or not, but AMC's still pretty proud of its latest cineplex. The 2,900-seat venue houses 16 screens (obviously) which will see imagery from all digital PJs, meaning that nary a strip of film will be shipped in. Additionally, the design of the facility was made to showcase the surroundings, with a vast window in the reception area that "on a clear day, frames Mount Rainier to look like the Paramount logo." Hey, look at that -- we just found you some plans this weekend up in the Pacific Northwest.
Journey To The Center Of The Earth gained more revenue from 3D than 2D
We'll admit -- we had serious doubts that 3D cinema would ever take off so long as patrons were forced to wear those gaudy glasses, but the opening weekend numbers for Journey To The Center Of The Earth make a good case that 3D is viable. In a release put out by Real3D, we're told that 55% of the box office revenue generated by the film was handed over by guests watching it in the third-dimension. In short, the Real3D version took in "3.7 times the revenue of the 2D alternative." It should be noted, however, that 3D viewings are generally more expensive than traditional screens, so we can't say with any degree of certainty that more people saw the film in 3D than in 2D. Still, this seems like a pretty big deal in the 3D arena to us, and we're sure it's all the motivation some studios needed to move forward with costly 3D endeavors.
Dolby cuts deals to roll out 3D in theaters worldwide
As 3D technology takes over theaters in the U.S., cost considerations have kept European theaters from following, but now Dolby Labs is celebrating deals to put its technology in cinemas worldwide. Variety has the details on an agreement for more then 350 screens in Europe, Asia and the Americas, which differs from its main competitor Real D by avoiding the need for a new screen, and opting to sell the system outright instead of collecting royalties from ticket sales. All the same, no matter where you are, expect the opportunity to check out Journey to the Center of the Earth while wearing silly-looking glasses later this summer.
IMAX starts digital projection rollout
Keep an eye out for a new development at IMAX theaters near you, as it starts to roll out digital projection to its 296 theaters next month. Two sites in Washington and one in Philadelphia are first (not to mention those new theaters in Russia), with 50 expected to be complete by the end of the year. The big deal here is that the savings cost, switching from a $22,000 70mm IMAX print to $800 hard drive copies, along with more joint venture deals, should lead the company to profitability according to analysts. Look for more flicks available in IMAX format as a result, with Madagascar 2 making the first big jump to digital, with plans to hit 35 screens on November 7.
AccessIT bringing live 3D events to over 150 US cinemas
Remember that one-off Mavericks / Clippers matchup that was shown in 3D in a Dallas-area cinema? If AccessIT has its way, those types of events will be popping up all over the United States here soon. Said outfit has just announced plans to install 150 of its CineLive systems in major markets throughout America. The technology will enable the "live broadcast to movie theaters of both 2D and 3D events such as sports and concerts," and while 50 installs are scheduled to start immediately, the other hundred should be completed by the year's end. For the full list of locales, give the read link a look.
Warner Bros. to trim theatrical slate, focus on Blu-ray / VOD
Although it was tough to see then, the writing has been on the wall in hindsight. After Warner Bros. absorbed New Line Pictures, characterizing it as a "redundant infrastructure," it's now looking to focus less on cranking out blockbuster theatrical releases and more on pushing Blu-ray / VOD adoption. Jeff Bewkes, president and CEO of Time Warner Inc., has noted that the studio will trim its theatrical slate in half from two years ago, as it hopes to garner more profits by simply "building wider consumer adoption of Blu-ray" and expanding day-and-date VOD releases. Even more interesting was Bewkes assertion that the "expansion of Blu-ray, VOD and related improvements in electronic distribution by moving away from physical DVD would help grow filmed entertainment." After looking at a few motion picture budgets, it's pretty easy to see why distribution looks so delicious. [Disclosure: Engadget is part of the Time Warner family][Thanks, xdragon]
Odeon cinemas to play F1 races in HD
Not everyone has an incredible home cinema, but in the UK at least that won't get in the way of a premium high definition experience while watching Lewis Hamilton tear up the F1 circuit. After a test run showing the British Grand Prix last year, Odeon Cinemas is working with Formula One Management to show ten races this season in 25 locations, live and without commercial breaks. The international HD feed and Dolby Surround 5.1 audio will be in full effect, no word on how many quid, pence or pounds this costs but at least it's one way to avoid seeing Sex & the City for the 5th time this weekend.
Sony's Hot Ticket program brings live events to theaters at $20 a pop
If you're a live event nut but live in the sticks, listen up: Sony is about to bring live performances to digital theaters with its new Hot Ticket program. Sony will broadcast Broadway shows, concerts, and sports events to around 500 digital theaters, live and in HD digital projection for about $20 a seat. The venture will launch with Cirque du Soleil's final performance of Delirium from London and for the two of you who haven't seen it yet, Rent's final Broadway performance will be shown in September. We have to admit, though, this could create some fun SuperBowl parties with rival factions on either side of the aisle, Congress style.
