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Polaroid and RealD team up for premium 3D eyewear, mutual back-patting
Polaroid's iconic instant camera may have retreated into the annals of yuppie history, but the company's original business remains: sunglasses, whose light-spinning lens technology is indeed directly responsible for the Polaroid name and whose new RealD-certified Polaroid Premium 3D variant is the latest attempt to make the brand relevant again. Yes, only seven decades after introducing polarized theater to the world the firm's at it once more, with a line of designer 3D glasses endowed with upstart RealD's enthusiastic recommendation. The glasses should appear at theaters near you soon, though we think it's safe to say that you won't see them distributed in little plastic baggies at the counter -- there's no word on price, but Polaroid's probably calling them "premium" for a reason. PR after the break.
New glasses-free 3D tech uses per pixel prisms for zero crosstalk, audience flexibility
Try as manufacturers might, attempts at autostereoscopic (glasses-free) TV have been subpar; existing tech typically makes for messy images due to ghosting, only provides a 3D effect if you're standing in one of a very few predetermined spots (usually 8-10 viewing angles, though we've heard of 64), and reduces display resolution -- all because only some pixels can be seen from each spot. With the occasional exception, it's not terribly impressive. Scientists at the National Chiao Tung University in Taiwan are looking to change that. Rather than block light with a parallax barrier, their screen uses a matrix of specially cut prisms to reflect it, reducing ghosting to nil and maintaining display resolution by sending the same image to each viewer. Though there are still a fixed number of viewing zones, the prisms are so tiny that manufacturers can simply add more prisms to each pixel to increase that number -- with 11 prisms per pixel, researchers say such a system could support 100 simultaneous 3D moviegoers. We've no word on whether the tech is affordable or when we'll see it, but we expect it to handily beat cyborg eyeballs to market.
Robots perform in 'A Midsummer Night's Dream,' said to outdo the cast of New Moon
Shakespeare's plays have a long, long history of being modded to fit the times. We've seen Macbeths do the running man, and Cordelias dressed like Susie Sioux -- and we've also seen Forbidden Planet, so we know that Robby was just a tinned up Ariel. So robots in Shakespeare? Sure, we've seen that before, but what haven't we seen intertwined into bad theatre? Well, Texas A&M's just staged A Midsummer Night's Dream to include robotic cast members. Working with Professor Robin Murphy, who heads up the Center for Robot-Assisted Search and Rescue, director Amy Hopper hacked the script a bit to include an air robot -- which is about the size of a pizza, and has been used in military operations -- playing a fairy, and six small radio controlled helicopters. The robotics team used the opportunity to observe how cast and audience members reacted to the robots, and we're pretty sure the audience warmed to them far more quickly than they would to Christian Bale or Sean Penn.
Canadian chain renting out movie theaters for gaming
CBC News reports that Canadian theater chain Cineplex has begun renting out auditoriums at its locations during "downtime" for the sole purpose of very-big-screen gaming. The company will offer two-hour, up to 12-person rentals for CAN$179 (US$169), which includes use of a supplied Xbox 360 and games from an on-site library (although the gamer or gamers ponying up the cash can bring their own games to play on the 50' screen – how considerate!). The CBC piece mentions that Cineplex locations generally have between 12 and 24 hours a week open for game-ifying its theaters, and that sessions of four hours or more can be arranged with management (as can extra-late-night events). The chain began testing in-theater gaming three years ago in conjunction with Microsoft, and utilizes LCD projectors capable of HD resolutions. Given the partnership with MS, we're not too sure how accommodating Cineplex would be to bringing a PS3 or Wii of your own to hook up, but we'd love to hear from any Canadian readers willing (and able) to give it a shot. [Thanks, Kersch!]
Sony loading up four theatres with 4K SXRD digital cinema systems
Movie-goers in Dallas, Indianapolis, Riverside, California, and San Diego, you can go ahead and color us officially envious. Your lucky cities will soon host a total of 54 CineAlta SXRD 4K digital cinema systems from Sony, with an unspecified mix of 10,000 lumen SRX-R210 and 18,000 lumen SRX-R220 models planned to shock and wow customers at four AMC locales. The units were unsurprisingly crafted specifically for use in (home?) theaters, and will be paired up with Sony's LMT-100 Media Block servers. Barring any unforeseen disasters, installation should begin next month in the aforementioned areas, and holiday crowds should be enjoying a delightful visual experience before the year's end.[Via TGDaily]
