thefix

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  • Amazon / US Patent and Trademark Office

    Amazon patent describes mirror for trying on virtual clothes

    by 
    Mallory Locklear
    Mallory Locklear
    01.03.2018

    Amazon's next move in the fashion world could be a mirror that shows how outfits will look on you without you having to actually put them on. GeekWire reports that the company has been granted a patent describing just that sort of technology. Using mirrors, screens, displays, projectors and cameras, the system is able to combine a person's likeness with virtual images and present a blended-reality reflection that shows them in a variety of virtual background settings and wearing virtual outfits.

  • Amazon

    Amazon debuts its own fashion label for women's shoes and purses

    by 
    Swapna Krishna
    Swapna Krishna
    07.28.2017

    Amazon has been making their foray into fashion for awhile now (really, what area are they not at least exploring?), and now they've announced a new private label. Called "The Fix," and available exclusively to Prime members, it will focus on women's shoes and handbags inspired by current design trends.