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Junk technology: A ridiculous history of fast-food PR stunts
Who doesn't love a good, over-the-top marketing stunt? Recently we've seen a lot of those, including Pizza Hut's Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizza Hut shouldn't come as a surprise. After all, this is the same company that made shoes that can order a pie for you. But Pizza Hut isn't the only one trying to get creative using technology to promote its brand.
This bag of Tostitos doesn't want you to drink and drive
Super Bowl Sunday celebrations typically include two things: snacks and drinking. To discourage partygoers from drinking and driving after this year's big game, Frito-Lay and ad agency Goodby Silverstein & Partners teamed up on a limited-edition Tostitos bag with some added features. The so-called Party Bag is equipped with sensors that can detect alcohol on your breath. This isn't a breathalyzer that analyzes blood alcohol content and it will switch from green to red if you've had just one drink.
Finally, a use for pants
Craftster user Trip_and_fall has made what must be the most charming DS Lite case ever. Or the creepiest, depending on your perspective. On the one hand, it's made out of some old Frito-Lay pajamas. On the other hand, it's made out of old pants. Does that bother anyone else?We'd also like to point out the delicious irony involved in making a pocket out of pants so that your DS Lite doesn't get scratched up in your pants pocket. Furthermore, we'd like to point out that Doritos are often even more delicious than irony.
