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Nielsen starts breaking down TV streams by device next month
Nielsen already tracks what you're watching via gizmos like Apple TV, Roku and PlayStation, but has always lumped those viewing statistics together. That changes come April 25th when the ratings-minded folks start breaking over-the-top viewership data (Netflix or Hulu, for example) down by device, according to Variety. The "brand-level" connected device data will pull from Amazon Fire TV, Chromecast and Xbox in addition to the ones mentioned above. This should give content owners a better idea of what platforms their programming is being watched on most.
