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Researchers reveal initial Wizard101 findings
"The stereotype of the dysfunctional, male teen gamer no longer holds," say the researchers behind an extensive new study based on Wizard101. "At any time during the game, your teammate could be a kid, a neighbor, or a grandparent." Trinity University academics recently partnered with KingsIsle Entertainment to survey more than 30,000 Wizard101 players regarding online habits, inter-generational play, and family gaming. The findings are the result of one of the largest studies of online game players to date and were collected via an anonymous survey in March 2011. The results speak to a diverse playerbase that spans multiple generations and that also invests a portion of its out-of-game time in creative projects directly related to the game. Twenty percent of adult respondents indicated extra-game activity focused on Wizard101 (usually blogging), while 54% of children engaged in game-related activities including blogging, artwork, video production, and creative writing. Check out the full press release after the cut.
