tube heroes

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  • YouTube gamers are getting their own 'Minecraft'-inspired figures

    by 
    Matt Brian
    Matt Brian
    05.20.2015

    If you head down to your local toy store today, you'll likely find that the shelves are dominated by video game packs and figurines. Franchises like Minecraft, Disney Infinity and Skylanders mostly dominate proceedings, but their popularity also encourages rivals to cash in on the latest craze. One such toy maker believes that fusing YouTube and Minecraft could be the answer, so it's created a new range of "Tube Heroes" toys that immortalize some of the video service's most popular gamers as Minecraft-like figures and plushies.