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Spotify hip-hop programming head leaves for YouTube
YouTube's latest streaming music initiative may be off to a rough start, but it's determined to step up its game. The service has confirmed months-long rumors that it hired Spotify's hip-hop programming head Tuma Basa (pictured at left) to become its urban music director. The music industry veteran will use his "deep knowledge" to help connect "artists and fans," according to YouTube's music lead Lyor Cohen (shown at right).
