tumblr

Latest

  • Ten ways to replace iWeb and MobileMe hosting

    by 
    Steve Sande
    Steve Sande
    06.13.2011

    Yesterday, we reported on a rumor that Apple's website creation software, iWeb, is about a year away from obsolescence, along with MobileMe's hosting of iWeb sites. An iWeb user allegedly sent Apple CEO Steve Jobs an email asking if he should start looking for another website builder and a new host, and Jobs provided one of his patented terse replies: "Yep." In my post about this, I mentioned some alternatives that TUAW readers might want to look at. Here I'm going to take a more detailed look at several easy website creation tools and hosting alternatives, so that you can start making your plans to move away from iWeb and MobileMe. I will not be covering professional web design tools in this post, as iWeb is designed for easy creation of sites. Instead, all of the suggestions I'll make here are aimed at the folks who just want to create a relatively good-looking website quickly, without a lot of training. iWeb hosting via FTP If you want to keep using iWeb for a while but would like to move your iWeb site away from MobileMe hosting, then get yourself a domain name, get a web host, and start publishing via FTP. iWeb 3 made it possible to publish your website on a traditional web host. You set up the File Transfer Protocol (FTP) settings in iWeb's site publishing settings, and pressing the Publish Site button takes care of uploading graphics, text, and any changed pages to the host. Just about every major and minor web hosting provider supports FTP. Note that some of the standard iWeb features, including password protection, blog and photo comments, blog search and the hit counter don't work when you use FTP for publishing. The great thing about this solution is that you can just change the host for your website, point iWeb to the new host, and publish your same old site to the new location. Not much is lost in translation, and you won't need to go through a lot of redesign work. Unfortunately, iWeb probably won't be supported in the future and may eventually stop working with future releases of Mac OS X. The other negative? You'll need to pay for web hosting from one of the many hosting providers. You can also use your own Mac as a web server (no matter how old), but that's the subject of another post... iWeb hosting on Dropbox If you have a lightly-used iWeb site and don't feel like spending money on web hosting, consider getting a free Dropbox account and hosting your iWeb site there. I wrote some instructions on how to use Dropbox as your iWeb host a while back, so check them out. Advantages? You can continue using iWeb for a while longer. Disadvantages? Dropbox isn't designed for large-traffic web hosting, and might shut you down if your site is wildly popular. Likewise, if you have a huge and complex iWeb site with a lot of photos, you might go over the free 2 GB free storage limit and have to start paying for web hosting. Facebook Do you just want to have a "site" where you can post pictures and videos, let your friends know what you're doing, and get comments on your content? Then you may just want to move over to Facebook. It's free, and most of your friends and relatives are probably already using it. Facebook is fine for the new material you create, but how do you move your old posts to the land of Zuckerberg? It's probably not going to work very well. I can envision some sort of long session involving copying and pasting text to Facebook, but with the constantly changing wall of content on Facebook, your old content is going to be wiped off the wall fairly soon. If you have a lot of your iPhoto pics on your iWeb site, then you're in luck. Just open up iPhoto, put all of those iPhoto pics into an album, and then use Share > Facebook to move the photos into a Facebook album. What if you're looking for a more personal and unique site? That's where my next suggestions come in. WordPress / WordPress.com When I want to put a website or blog together quickly, I use WordPress. This blogging tool (content management system) has been around for years, and it is wildly popular. Over 14% of the top 1 million websites were created in WordPress, and the most recent major release of WordPress had been downloaded over 32.5 million times by February of 2011. There's even a professional version, WordPress VIP, which our sister site TechCrunch uses as its underlying CMS. WordPress is not a Mac application; rather, it is an AMP (Apache / MySQL / PHP) application that runs on a server (or on your Mac). You log into a dashboard from your favorite web browser, add content, change the look and feel of the site with themes and plugins, and then publish your changes. There's no need, as in iWeb, to make changes locally and then wait for your modifications to be uploaded to a server. For beginning WordPress bloggers, I recommend a free WordPress.com account. It's a great way to learn how WordPress works, all your content can be migrated to another WordPress host at a later date if necessary, and the fairly new step-by-step tutorials are an incredible way to learn all about this powerful content management system. If you decide to head out on your own, most major web hosting providers have one-click installers for WordPress. In other words, you sign up for a hosting plan, then say that you want WordPress installed. A few minutes later, you get an email from your WordPress site saying that you need to log in and create an administrative account. Do that, and you're on your way to blogging superstardom. Among the hosting providers that provide one-click installations of WordPress are Bluehost, DreamHost, MediaTemple, and GoDaddy. Note that you're going to have to pay for a hosting plan, so maybe the $99 you'll be saving every year by not renewing MobileMe will pay for your web hosting. WordPress is remarkably powerful, and a vast developer community is constantly creating new plugins to add functionality to the tool and designing new themes to make pages that are unique and beautiful. If you can't find a theme to your liking, there's always Artisteer, an app that you can use to easily create your own custom theme. iWeb users who might have set up a small shop using something like Google Checkout or PayPal buttons can actually get a real web commerce site going with WordPress. There are several plugins now available for WordPress that integrate with shopping cart services like FoxyCart. Finally, WordPress is an excellent way to get familiar with most content management systems. For anyone who has aspirations to become a professional blogger, starting with WordPress can get you familiar with the tools and workflow that you'll need to move on up the ladder. Tumblr Want a very easy to use and free way to host a website? Tumblr's a good start. You can sign up for free in minutes and be posting immediately after that. There's a selection of Tumblr themes -- none of which I found to my liking -- that you can choose from, and all you need to do to post is have a web browser or use an iOS app like Tumblr (Free) or QuickTumblr ($2.99, for iPad). As you can see from the Tumblr dashboard screenshot above, once you've logged into your account you have a choice of what you can post. Each one of these buttons leads to a data entry page that you can use to post a specific type of content. On Tumblr, you can create some social engagement by choosing other tumblelogs to follow, or by liking/favoriting posts which you can quote or reblog on your own site. Tumblr's bookmarklet and email posting tools are pretty snazzy, and they make it easy to clip and share popular links or videos. You can call in posts from your cellphone, if you like blogging in audio format. We even have a TUAW Tumblr for material that might not be suitable for the main site. I personally don't like the vibe or feel of Tumblr, which is why I use the next tool for some personal posting. Posterous The only thing you need to start a Posterous blog is an email account. Why? Because you can actually do a lot of your posting by just sending emails to a special Posterous address. You can also use the web-based editor with Safari, Firefox, Chrome, or any other modern web browser to update your information. Posterous is completely free, and there's also a free iPhone app for posting on the run. I've been using Posterous on and off for three years for my personal blog, and I really like it. There are some great themes -- the current one I'm using uses a grid of fifteen photos to show the last fifteen posts, and it works very well on an iPad. Speaking of the iPad, I recently found out that I can use the handy Writing Kit app ($4.99) to write posts in Markdown and then email 'em to Posterous for publishing. It also has some of the same posting options as Tumblr, and it offers a Groups feature for collaboration & sharing among friends or family. [Since it's graduation season, don't miss the Posterous "instant collaborative photo album" trick, which leverages the geolocation features of the Posterous iPhone app to cluster pictures around an event. So slick. –Ed.] As far as I'm concerned, Posterous is the best for free hosting of personal websites. It's incredibly flexible, drop-dead simple to use (I mean, how hard is it to send an email?), it has links to and from the social networking world, offers great looking themes, supports your own private domain names, and never seems to have any downtime. However, for small business sites, which are one of the other main uses for iWeb and MobileMe hosting, it's really not appropriate. Squarespace Businesses looking for a way to make beautiful sites with associated hosting should take a peek at Squarespace. This is a combination of a typographically-friendly web-based design tool and hosting that produces some great-looking sites. As with MobileMe hosting, you can have Squarespace host your own domain, and the hosting prices are relatively low -- $144 to $432 per year depending on how popular your site is, how many editors you want, and how many big business features you need. As with WordPress, Squarespace is easily integrated with shopping cart services. And when you see small business sites like this or this, you can see how professional and compelling Squarespace websites can be. Drupal / Drupal Gardens WordPress probably powers more websites and blogs than any other content management system, but Drupal is another hugely popular tool. It's an open source system like WordPress, meaning that the software is written and supported by a community, and the base files are free for the copying. Drupal powers the websites for The Economist, Examiner.com, and even the White House, so you can see that it's a professional system. For those who are making the move from iWeb and MobileMe hosting, Drupal Gardens might be a good place to start. It's a hosted system similar to WordPress.com and offers a lot of the power of Drupal 7. It's free for low-bandwidth use, with paid subscriptions for more users, more traffic, and support. Drupal sites can be extremely idiosyncratic in style, and the content management system has built-in features like forums, polls, galleries, and more. The free account is a great way to get your feet wet in the ocean of Drupal, and you can then either move to a paid subscription or put a Drupal installation on another host and move your content. RapidWeaver I've talked a lot about web-based blogging tools here, but what about easy Mac-based website tools? RapidWeaver ($59.99) from Realmac Software is a favorite of a lot of Mac users. In many ways, RapidWeaver is similar to iWeb. You create a site using a template, add pages, drop in addons (like widgets in iWeb), and then publish your site. While you're working on your content, you can toggle between an editing mode and a view of the site as it will look when it's published -- that's helpful for making sure that there are no surprises when the publish button is pushed. If you use RapidWeaver, you'll need to have a web hosting provider. The app supports FTP publishing, so just about any web hosting provider will be able to accommodate your site. Realmac has a store for RapidWeaver themes, plug-ins, and another feature called Stacks. Themes define the look and feel of the site, plug-ins provide extended capabilities like forms or ecommerce, and stacks are another way of including features that are not built into the basic app. There's a free trial available from RealMac before you buy RapidWeaver from the Mac App Store or direct from the company. Sandvox Another venerable web creation app for Mac is Sandvox 2 ($77) from Karelia Software. For a website creation and publishing experience that is close to that of iWeb, but with a lot more features and flexibility, Sandvox is probably the way to go. Even the user interface for Sandvox looks a lot like iWeb. As with both iWeb and RapidWeaver, there are a variety of themes included, many of which come in more than one choice of color. Unlike with iWeb, you can edit the raw HTML of your website and even run it through the W3C Markup Validation Service from within the app. Sandvox includes a long list of objects (essentially the same as iWeb widgets or RapidWeaver plug-ins). Things like Amazon lists (for use with an Amazon Associates account), a built-in Facebook "Like" button, Flickr thumbnails, or a built-in Twitter feed are easy to drag right into a Sandvox page. Once again, you'll need to get web hosting from any of the many providers out there. Sandvox supports publishing not only through FTP and SFTP, but WebDAV as well. You can download the app for a free trial and see if Sandvox is for you. Conclusion These are just ten of the possible web creation and hosting solutions that iWeb users have available to them. If you're currently hosting an iWeb site on MobileMe, it's a perfect time to start thinking about what you'll do in the post-MobileMe world. Whether you choose to continue using iWeb for a while and just host your site elsewhere, or decide to go with another tool or a web-based content management system, there's no better time to begin planning your website redesign or move. Keep in mind, though, before you tear up every bit of your carefully crafted iWeb workflow: it is still June of 2011, and there will be a full year before the MobileMe servers go dark in June of 2012. It's likely that we'll be hearing something more from Apple with regard to iWeb site migration around the time of the iCloud launch later this year. After all, as Fortune points out, this isn't the first time that an Apple web publishing tool has been kicked to the curb -- .Mac HomePage got the boot in July of 2009. I did not include professional-level tools like Adobe Dreamweaver in this list, since we wanted to show tools that anyone who is well-versed in the use of iWeb could easily use. If you favor other easy-to-use web creation and publishing tools, let us know in the comments.

  • Rumor: Steve Jobs says iWeb and MobileMe hosting are going away

    by 
    Steve Sande
    Steve Sande
    06.12.2011

    Those of us with a vested interest in iWeb have been perplexed by the lack of interest shown by Apple in the former iLife web design app. Couple this with the pending demise of MobileMe on June 30, 2012, and that confusion turns into concern. MacRumors featured a post a few hours ago about an iWeb/MobileMe fan who was so concerned about the lack of iWeb love coming from Apple that the user sent Steve Jobs an email. In the email the iWeb user asked, "Will I need to find an alternative website builder and someone to host my sites?" The alleged response from the CEO of Apple: "Yep." iWeb's discontinuation wouldn't be completely surprising. When iLife '11 debuted late last year, the lack of a new version of iWeb frustrated a number of users. When iCloud was announced last week, there was no indication that websites created with iWeb and hosted on MobileMe would have a migration path to the new world of Apple cloud computing. There are many free website alternatives to a MobileMe-hosted iWeb site, such as WordPress.com, Blogger, Tumblr, and Posterous; paid options include Squarespace, Drupal Gardens and hundreds more. In addition, Facebook is an excellent alternative for both individuals or companies who just want to create a simple web presence to inform friends or customers of what's going on. If your needs are for a straightforward yet powerful WYSIWIG web authoring environment, both RapidWeaver and Sandvox deliver much of iWeb's power with more flexibility for non-MobileMe hosting. For those who still want to have their websites designed in iWeb and hosted somewhere other than on MobileMe, you might want to start looking for low-cost web hosting soon.

  • The Daily Grind: Are social media connections in MMOs useless?

    by 
    Justin Olivetti
    Justin Olivetti
    05.18.2011

    I first started to notice it in Champions Online. Cryptic gave us the ability to broadcast our achievements in the game over Twitter: "CapnCrunch has reached level 10!" At the time, it felt like a silly idea that wouldn't catch on, but for some reason, it has. More and more we're seeing studios working hard to integrate popular social networks into their MMOs, and more and more I'm wondering... why? RIFT has been big on doing this, implementing the ability not only to set your account to automatically tweet achievements ("Hey guys, I jumped off a bridge and didn't die!") but also to post them in Facebook. The game also allows you to record video and take screenshots to post online, which seems to me to be more useful but still probably not as captivating to a potential personal audience as one might hope. So my question today concerns these social media connections in MMOs -- are they useless? Are they just a fad that few people use? Do the ones who do use them end up annoying their followers with a stream of spam messages? Or do people actually enjoy the ability to have their games tie in with their social networks and see how their friends are progressing? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!

  • RIFT's Spoils of War update deploys

    by 
    Justin Olivetti
    Justin Olivetti
    05.10.2011

    It's a heady day for RIFTers as Trion Worlds has released the game's second major update. Titled Spoils of War, patch 1.2 includes several exciting additions to the game, most notably a Looking for Group tool, a cosmetic appearance system, and 10-man raid Slivers. The LFG interface will also offer daily dungeon quests with increased rewards as incentives to boost instance runs. The full patch notes are up over on the RIFT forums, and they're a doozy to read (but one has to have some way to pass the time while the game updates, right?). In addition to the headlining features, there is a metric ton of changes, tweaks and sparkling gems to absorb. Spoils of War will make the game's expert dungeons more attractive to run, and players who love tinkering with RIFT's soul system should rejoice at the addition of a fifth role. Trion's also added a lot more love for social media with increased integration between the game and Facebook, Twitter, YouTube and Tumblr. There's really too much to cover in a few brief paragraphs, so after you read the patch notes, make sure to check out our larger coverage of this impressive update from a couple of weeks ago! If you haven't had a chance to get your hands on RIFT, Trion's also launched its seven-day free trial and Ascend-a-Friend programs for one and all.

  • Zapd iOS app creates your next website in seconds flat, seriously (video)

    by 
    Darren Murph
    Darren Murph
    03.30.2011

    Sure, the end result looks like a highly styled Tumblr, but let's repeat this: it's created on your phone. For those who are flat terrified of coding (or simply don't have the time to stay on top of a so-called "blog"), PressPlane has created Zapd -- a free iOS app that allows the creation of picture-led sites in seconds flat. The app truly is as streamlined as the company advertises it to be; load up a few images (or take a few), select a website style, find a decent web connection, and watch as things are published and shared with your pals on Facebook and Twitter. Enough chatter -- peek the video below to see where we're coming from, and give that iTunes link a look if you're hoping to join what's next. You know, now that your honeymoon with Color is thoroughly over.

  • Post pictures to Tumblr Quickr

    by 
    TJ Luoma
    TJ Luoma
    05.17.2010

    Quickr is a $0.99US iPhone app to take pictures and quickly post them to your Tumblr account. Here's the simplest explanation I can give for how Quickr lives up to its name: Steps necessary to take a picture and post it through the Tumblr app: launch Tumblr app tap post (assuming you have the dashboard shown by default) tap photo tap "take new photo" take picture Steps necessary to email a picture to Tumblr from the iPhone camera app: launch camera take picture tap button to see photo library tap arrow at bottom left tap "email photo" (wait for Mail to launch) tap 'to' fill in email address for your Tumblr Steps to post a picture using Quickr launch Quickr take picture Quickr will let you decide if you want to store the picture in your iPhone's library or not (you can set a default yes/no and then change very easily it for individual pictures from inside the app). As of v.1.0 posting to "sub-Tumblrs" is not supported, but I spoke with the developer and he is planning to include support for that in the future. He also mentioned that a bug exists in 1.0 which prevents the app from running on an iPad. A fix has already been submitted to the App Store. (Even though the iPad doesn't have a camera, Quickr will eventually allow you to upload pictures from your photo library on the iPad.) The bulk of the pictures that my wife and I take with our iPhones are intended to be posted to Tumblr, so Quickr is going to get a lot of use in our house.

  • MarsEdit 3 adds rich text editing, enhanced media browsing

    by 
    Michael Rose
    Michael Rose
    05.04.2010

    In the "send an email, post a blog entry" fun and fast-paced world of tomorrow, services like Tumblr and Posterous make it exceedingly simple to prepare and post to your blog; meanwhile, Twitter, Facebook and AOL Lifestream push past the article metaphor to 140-character status snippets. Delightful as they all may be, sometimes it's nice to have a well-rounded Mac app that supports more reflective and considerate writing for your online outlets -- not to mention one that saves your drafts in case your browser picks that particular moment to crash. For a lot of bloggers, including many TUAW veterans, Red Sweater's MarsEdit (US$39.95) is that app. It allows you to write, edit and schedule posts offline at leisure, with full preview capability so you know what you're getting when you hit the Publish button. It will happily upload your images and files alongside your posts, and it works with scores of popular and obscure blog back-end systems (WordPress, TypePad, Tumblr, Squarespace, etc.). If you prefer to edit elsewhere but still want the uploading savvy MarsEdit delivers, it plays nicely (via the ODBEditor scritping suite) with other text editors like SubEthaEdit and TextMate. MarsEdit has just hit version 3.0. At long last, WYSIWIG rich text editing is included, alongside the traditional HTML/text edit window that has cheered experts but may have intimidated novices. Other new features include better syntax highlighting in HTML, support for WordPress static pages, media browsing from iPhoto/Aperture/Lightroom libraries, and more. You can download a 30-day trial of MarsEdit and see for yourself if it works the way you do. Upgrades for previous owners are free if you bought MarsEdit in 2010, and $14.95 for all earlier purchasers.

  • The iPhone app showdown

    by 
    Mike Schramm
    Mike Schramm
    01.20.2010

    This was an intriguing experiment undertaken over at Minimal Mac: Patrick decided to play a little Homescreen Survivor with his iPhone app icons -- he cleared everything off his homescreen, and then only let those apps back on which he used more than once throughout the course of a week. The result? You can see here which ones made it back on. Contacts, Calendar, Camera all showed up, not surprisingly. Photos did as well -- I don't use that one much, but I can see why. Everything else seems to be his own personal use: Tumblr's app, two different Twitter apps (Birdhouse and Tweetie), and then Simplenote and so on. But the real point here isn't what apps he used, it's just how different his homescreen looked when he only put what he used on there. I'll admit it: my iPhone is a mess -- I've got icons all over the place, and they don't seem to stay organized even when I try to organize them. But organizing according to actual usage is a great idea, and undertaking the same experiment on your iPhone might actually clear some things up for you. It's also worth pointing out all of that empty space on his homescreen: he has four more slots there that aren't used at all. Apple, are you listening? I'd guess Patrick's usage is more common than Apple may think -- there's plenty of room on the homescreen for other functions and information.

  • Mars Edit 2.3 adds Tumblr support

    by 
    Christina Warren
    Christina Warren
    03.26.2009

    MarsEdit has long been one of my Mac apps and save my writings for TUAW and Download Squad, it's what I use for almost all of my online publishing. For almost two years, I've been embroiled in a love/hate relationship with Tumblr. I love the idea of the service, but until recently, the simplicity it offers has come at the expense of features I really, really need. This week, I've come one-step closer to making Tumblr a bigger part of my digital life, because MarsEdit now supports Tumblr blogs!MarsEdit 2.3, which was released on Tuesday now supports Tumblr, in addition to WordPress, Movable Type, LiveJournal and other blogging platforms. Daniel Jalkut, the developer of MarsEdit, announced that he was planning support for Tumblr back in December, after started working with Tumblr's Marco Arment on improving the Tumblr API.After a brief beta period, official Tumblr support is finally here, and it is good. To my knowledge, MarsEdit is the only blog client, for Mac or Windows, that supports Tumblr. Sure, there are some great iPhone (and even a BlackBerry application), but there hasn't been any support for an actual desktop client.Inevitably, some users will question why Tumblr needs client support at all. After all, isn't the whole point of Tumblr to be fast, easy and simple? Sure, but when composing longer entries or when you want to write drafts, an external client is still superior. There's nothing worse than having all of your hard work erased by a misbehaving web browser, or wanting to access a draft or an old post while on a plane or some other place without Internet access. MarsEdit 2.3 supports text, photo, quote, link and chat post templates (though you can easily use HTML to embed video and audio in a regular text post). You can also easily add tags to a post. Image posting is extremely easy, just drag an image from the web, your own library or a folder into the image button at the top of the post. If I had any real request, it would be that the "tweet this post" toggle be included as a MarsEdit option. Otherwise, my Tumblr needs have been addressed.MarsEdit 2.3 is a free upgrade for existing users and news users can snag a copy for $29.95. It requires Mac OS X 10.4 or 10.5.

  • Widget Watch: Tumblr widget version 3

    by 
    Dave Caolo
    Dave Caolo
    12.06.2007

    Here's something for everyone who uses Tumblr. Version 3 of the Tumblr Dashboard widget is available with some cool new features. It can publish posts, links, quotes, and web photos. Also, it puts a dash (-) in front of the source on a quote, which looks nice on your post. I've tried it out and it works well. I'd like to be able to drag and drop photos into the body field, though. Maybe next time.[Via Dave Chartier]

  • Widget Watch: Tumblr widget 2.0

    by 
    David Chartier
    David Chartier
    06.09.2007

    Tumblr is a unique 'tumble blog' service that gives users a no hassles, no frills blog, and a simple bookmarklet with which to quickly post text, videos, pictures and even chats. For those who feel Blogger or WordPress are a little much to manage, or if you simply don't feel like you have that much to say but you find as much (if not more) cool stuff across the web as the typical dorm-bound student, Tumblr's services might be right up your alley.If Tumblr's official bookmarklet isn't always your blogging tool of choice, however, there are a few other options on the table, including the recently updated Tumblr widget 2.0. Offering a simple title + body UI, this widget should make it easy to send off your quotes, links (the widget accepts HTML) and chat quotes.

  • Tumblr now has Dashboard widgets, Quicksilver add-on

    by 
    David Chartier
    David Chartier
    03.31.2007

    Tumblr is a unique new tumblelog service that employs a KISS philosophy: offering a very streamlined, one-column layout and a clever bookmarklet that is smart about what you're trying to share on your Tumblr blog. While the minimalist templates can be edited by hand to include just about anything you want, Tumblr's concept is to be a sort of blogging scrapbook; a place to toss all those unique things you find across the web that might not fit at any of your other blogging venues, or that you simply don't have much to say about. Take a look at the Tumblr Radar to get an idea of how others are using the service. Now that introductions are out of the way, a recent update to Tumblr, as well as a how-to post from our sister Download Squad blog, has highlighted some Mac OS X-specific features that should make it even easier for Mac users to jump into the service. First, Alex Hung (Windows developer for ecto, by the way) wrote up a great how-to at Download Squad that explores the construction of a Tumblr Dashboard widget with Apple's Dashcode. A DLS reader was even inspired enough to go through with it, creating theTumblr Widget that is hosted on Google Code. This widget also became one of two that Tumblr just highlighted in a recent blog post, with the other being more of a basic test widget that Tumblr cooked up themselves. The second Mac Tumblr tool is an AppleScript for Quicksilver by Andrew Lilja. Andrew provides the AppleScript code and instructions for some unique syntax you can use to specify things like titles, quotes and links for your Tumblr posts, all from Quicksilver's handy UI.It's great to see these kinds of tools appear for Tumblr, as it makes an already simple service even easier to use.