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Apple pulls 99-cent iTunes TV show rentals
Apple has pulled all US$0.99 TV show rentals from the iTunes Store and Apple TV. As first noticed by AppleInsider, all mention of TV show rentals has also disappeared from Apple's knowledge-base articles. One titled "iTunes Store: How to rent TV shows" has been completely removed, though you can view a cached version of it here. Apple's Apple TV page has also been updated, removing all mention of TV rentals. An Apple spokesperson confirmed to All Things D the reason: iTunes customers have shown they overwhelmingly prefer buying TV shows. iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose. When Apple announced TV rentals last year Fox, ABC, the Disney Channel and BBC America were the first to offer them. However other media companies including NBC, Time Warner, and CBS were reticent at the time. I think $0.99 is a great price for TV shows, but not to rent -- to own. A few days ago I tweeted that the day Apple and the studios start selling HD versions of TV shows through iTunes for $0.99 is the day I leave my cable company behind. Besides, it's kind of ridiculous that I can buy a high definition season of a TV show on Blu-ray for $25, but the same season would cost me $50 to own through iTunes. As my colleague Chris succinctly put it, "Dear media: what do you have against making money? Sell TV shows for $0.99, and people will buy five times as many as they do now at $1.99. My math may be a bit off, but this sounds a lot like MOAR REVENUE. Dipsticks." Whatever Apple and the networks choose to do in the future, the days of the $0.99 TV show rental on iTunes and the Apple TV is over, for now. And that leaves Apple's "hobby" with one less feature. Rumors have been floating around for a while now about a new Apple TV this fall. Some think it will actually be an Apple-branded television set, some say it will be an Apple TV that supports 1080p. As usual, we won't know for sure until they send out the invites.
Amazon streaming 99-cent ABC and Fox shows... right now (update: purchases, not rentals!)
Eager to get on the new Apple TV's cheap 99-cent TV show rentals but not so pumped to wait four weeks for it to ship? No worries: Amazon's also now offering 99-cent rentals purchases of various ABC and FOX shows, which means a whole host of Amazon VOD-compatible devices just got some cheaper streaming options as well -- and hey, Roku just cut prices on its entire lineup of Amazon- and Netflix- compatible players, so you can get in the game for as little as $60. Of course, the Apple TV also features day-and-date movie rentals, local streaming, AirPlay, and that slick iPhone / iPod touch Remote app, but only your heart truly knows if those are worth an extra few bucks and a month of fevered desire. Update: As our astute commenters are pointing out, these are actually listed as 99-cent purchases, making this a far better deal entirely. We don't know if that's for real or just an error right now, though -- we're double checking and we'll let you know. Update 2: Yep, we've confirmed that these are 99-cent purchases, making this a much better deal than Apple's rental model -- although only you can decide whether you actually need permanent streaming access to Dollhouse Season 2. [Thanks, Stephen]
