tvtracking

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  • SilverPush claims its TV monitoring app didn't snoop on you

    by 
    James Trew
    James Trew
    03.22.2016

    SilverPush, an Indian firm that made software capable of silently tracking your TV viewing, claims it has no active partnerships with US-based apps. The company found itself under the spotlight last week after the FTC issued warnings to a number of developers apparently using its code. The concern was that if the apps are using this software to monitor TV viewing, and not telling users, the developers would be in violation of FTC regulations. Today, SilverPush issued a statement claiming it no longer uses the "Unique Audio Beacons" (UAB) technology in question, and has no active partnership with any US-based developers anyway. Adding that it considers it "a welcome move the the FTC is taking a stand on user privacy."