UberFresh
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Uber loses delivery contracts from Apple and Starbucks
Is Uber worth up to $50 billion? Maybe, but many experts think it needs to diversify from, ahem, "transportation services" to get there. However, its plan to deliver high-end retail products, food and other goods has hit a snag, according to the WSJ. It reportedly lost plum delivery contracts from Apple and Starbucks to a more established service called Postmates. It also failed to reach an accord with Yelp's Eat24 and GrubHub, according to the same sources. So what went wrong? There's no word on why Apple and Starbucks decided to look elsewhere, but other companies report that Uber had problems with mundane details like insurance.
Uber uses its fleet to deliver food with new 'UberFresh' service
Like Uber but instead of needing to go somewhere, you want to eat lunch? UberFresh is perfect for you. Oh wait, do you also live in Santa Monica, CA? Because then it's actually perfect for you. The service starts today, and, as advertised, you'll swipe to the "UberFresh" section of your Uber app and a driver will bring you lunch. No, you don't get in the car and go somewhere; think of it like app-based food delivery. For the service's initial launch, your lunch options are limited to a single item per day (there's a menu on Uber's site right here). Admittedly, the options for the first week look pretty delicious, and the Yelp rankings for each restaurant back up Uber's choices as at least somewhat legit. There's no update to download; you just have to live in Santa Monica and open up Uber. Head below the break for full instructions, care of Uber.
