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Uber starts letting Londoners book rides in advance
Hailing an Uber is very much an immediate experience: Open the app, pin your pick-up point, request a ride and wait a few minutes for your car to arrive. Great when you just want to get home, but not ideal when planning an airport run or some other journey with minimal margin for error. Uber is beginning to encroach on the sacred territory of the traditional cab operator from today, however, as it starts allowing users in London to book rides in advance.
